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NEWS: Barb gets it wrong on readers of Radio Times and cat fans

12 Jan 1995

TV buyers targeting readers of the Radio Times or cat owners may have wasted thousands of pounds last year because of an error in the TV audience measurement system, Barb. Some of the computer systems that carry TV viewing data have been categorising cat owners as Radio Times readers ...

NEWS: Platt gets two years for Jaguar fraud

12 Jan 1995 | by JOHN TYLEE

Renny Platt, the former Saatchi and Saatchi joint head of facilities, has been jailed for two years for his part in a pounds 2.5 million fraud against the car company, Jaguar.

NEWS: HOTLINE

12 Jan 1995

Reebok launches a new star-studded global advertising campaign on 15 January, featuring some...Reebok launches a new star-studded global advertising campaign on 15 January, featuring some of the world s best-known sporting personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and Gabriel Batistuta will appear in the campaign, which kicks off with a commercial featuring the American ...

NEWS: Roose revives polar bear and fox for Glacier Mints ad

12 Jan 1995 | by KAREN YATES

by the Goodies star, Bill Oddie - is still trying to get the bear - played by the Z Cars veteran, Stratford Johns - to move off his Glacier mint. There are some subtle changes, however. In one ad ... , the fox gets up to various Tom and Jerry antics to physically force the bear off his perch ...

NEWS: Cadbury negotiates pounds 10m Coronation St sponsorship tie-in

12 Jan 1995

include sponsorship credits and licensing rights. Cadbury is keen to tie in some of the soap s main ...

NEWS: Govt to slash adspend in 96

12 Jan 1995 | by OUR PARLIAMENTARY CORRESPONDENT

proposed ad campaigns to greater scrutiny. Treasury officials are sceptical about the worth of some ... is worried that BMP s work for the Department of Social Security has boosted the take-up of some state ...

NEWS: Grey hires Nokes in bid to establish top creative reputation

12 Jan 1995 | by KAREN YATES

Atkinson, in reporting directly to Smith. Smith said: She s got a proven record. I know she gets ...

NEWS: Souter named to succeed Abbott

12 Jan 1995 | by JOHN TYLEE

associated with some of its most high- profile accounts including Volvo, the Economist and the RSPCA ... for some time, Abbott said. I wanted somebody capable of giving us the continuity we already have ...

NEWS: Cracknell lands chairman’s role in shake-up at Lintas

12 Jan 1995 | by HARRIET GREEN

Terry Rosenquist, Lintas Worldwide s chief executive, said: I firmly believe that if you get things ...

NEWS: DMB&B to promote Government leaflet helping jobhunters

12 Jan 1995 | by OUR PARLIAMENTARY CORRESPONDENT

get a job last year and with unemployment falling steadily, the time had never been more right ...

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