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ADVERTISING & PROMOTION: Lookalike ads get a kicking

19 Dec 1996 | by HARRIET MARSH

footballer himself. Yet Molson could have been forgiven for thinking that it might get away with it ...

ADVERTISING & PROMOTION: Supermarkets put cash before basic questions

19 Dec 1996 | by DRAYTON BIRD

Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road...Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road accidents, for example, always draw horrified yet fascinated onlookers. I know this from personal ... , it was impossible for some weeks to find something in their kitchen section you would think any fool would know ...

NEWS: UB to plough back sell-off cash

19 Dec 1996

by the Oriental Express brand. Some of the pounds 44m UB gets from the sale will cut the group ...

NEWS: Shoppers with gift of foresight

19 Dec 1996

for children are some of the earliest to get the Christmas shopping out of the way, with 16% saying they had ...

NEWS: Keep ads out of the politicians’ hands

19 Dec 1996

the openly expressed opinions of some disgruntled advertisers who felt that government regulation ... , marketers who make untrue claims about their products will eventually get their just rewards, because ... brand should be paramount. But then voters only get the chance to make a buying decision once ...

CHARITIES: Helping brands

19 Dec 1996 | by DAVID TEATHER

can get on a roll that s it. There are some mega-brands out there waiting to sign up. ... to the Red Cross. The theory was that the brand advertising on someone else s pack gets prime ... association with the charity. The Red Cross gets money to help pursue its work in 188 countries. So ...

MARKET RESEARCH: The season to be selling

19 Dec 1996 | by DANNY ROGERS

for the centre is up 3% on last year and spend 15% higher. We re also getting a record number of Norwegians ... of retail price competition and people realise they can get a good deal on the high street. Earlier ... that it has some influence. Other advertising media, such as press and radio, have far less impact ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

in the next few months and, if Tony Blair gets in, the industry could be set for some changes. Advertising ... .... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... . * A 13% slump in sales between May and August - compared with 8.8% for Coca-Cola - suggests some ...

NEWS: London Underground has...

19 Dec 1996

the poster believed that passengers might mistake the poster symbols for the real thing and get off ...

MARKETING MIX: Bearing the fruits of one’s labour

19 Dec 1996

of vitamin C that it is spending some pounds 5000 this winter keeping ICD sniffle-free. 1000mg tablets ... . Clearly, there are some parts that even vitamin C cannot reach... ...

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