to remove filtersMEDIA: MEDIA WATCH; seasonal spending
19 Dec 1996
on television was Procter re getting used to the medium after lifting a self-imposed ban last year ...
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NEWS: Clarins fury at Asda price cuts
19 Dec 1996 | by JANE BAINBRIDGE AND JULIAN LEE
product on the grey market, they get intermittent supplies and the staff have not been trained, he said ... certainly looking at options open to us and employing some lawyers. I think in due course there may be some legal action we can take. The promotion coincides with the launch of Asda s own unisex ...
MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
to be in supermarkets and see people pick things up that I have had a hand in creating, he explains. You get ...
NEWS: Jackie Cooper in Eddie Bauer win
13 Dec 1996 | by SARAH MERTON
is expected to compete with Timberland, The Gap and Racing Green. Eddie Bauer has broken down some ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
that while some spin doctors might be a little heavy-handed there is little danger of them influencing ...
ANALYSIS: Will P&G’s bravery pay off?
12 Dec 1996
Brands have shown sales for some key P s tone is confident. Dick Johnson, P s UK director of corporate affairs, maintains that rival multi-pack (buy one, get one free) promotions are partly to blame ... s Efficient Consumer Response has won the backing of the City as a brave marketing move to address some ...
NEWS: STOP PRESS
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL s Sega World. Procter Where everyone gets star treatment , emphasising the company s commitment to market itself on service ...
NEWS: Copycat brand law on horizon
12 Dec 1996 | by JULIAN LEE
characteristics of a brand, standing. It s such a rigid system. It s not possible to get something ...
MEDIA: Profile; Leader of the style council: Peter Howarth, editor, Esquire
06 Dec 1996 | by STEPHEN ARMSTRONG
to find get a summer job selling shirts for Paul Smith as a top career tip but, sure enough...When you read the career guidelines book on becoming a journalist, you would be hard pushed to find get a summer job selling shirts for Paul Smith as a top career tip but, sure enough, that s what propelled Esquire s new editor Peter Howarth into the ranks of the literati. Howarth ...
DIARY: Some of you may...
28 Nov 1996
Some of you may (or perhaps should) be interested in the latest publishing news from the US....Some of you may (or perhaps should) be interested in the latest publishing news from the US. Advanstar Communications, an august publisher of numerous business and professional journals, as well as 11 healthcare titles, is to launch a useful new publication next March called Cosmetic Surgery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
