to remove filtersNEWS: NatWest plans card to challenge Goldfish
19 Dec 1996
for customers. We are in discussions and there will be announcements on co-branded deals. We have some big ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
in the next few months and, if Tony Blair gets in, the industry could be set for some changes. Advertising ... .... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... . * A 13% slump in sales between May and August - compared with 8.8% for Coca-Cola - suggests some ...
NEWS: Dewe Rogerson gets a SEA view of German PR
13 Dec 1996 | by JOHN-PIERRE JOYCE
Dewe Rogerson is set to expand further into the central and eastern European PR market with the establishment of outlets in Germany and Hungary.
NEWS: Banking giants at bottom of ethics pile, says survey
13 Dec 1996
suggests some companies make corporate donations in an attempt to greenwash their image, rather than ...
FEATURE: Do banks understand brands?
13 Dec 1996 | by BRENDAN LLEWELLYN
businesses still requires branch presence and some consumers prefer to visit a branch. First Direct ... via ATMs remain almost unheard of. Some customers needs are unusually simple - lots of ATMs. A cash ... activities with some personal comments. Barclays: Now planning to return to TV branding after a long ...
NEWS: PR EUROPE
13 Dec 1996
Belgium gets Attitudes Attitudes Public Relations is tipped to win the PR account from insurance ...
CAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?
13 Dec 1996 | by EMMA HALL
not get four consecutive hours of dry daylight weather, incurring the costs of an extra day s shooting ...
ANALYSIS: financial PR; PR proves its worth in banking’s revolution
13 Dec 1996 | by DANNY ROGERS
appalling. They must get this right before PR. Nuki also agrees with Whitehorn that banks should own ...
ADVERTISING & PROMOTION: Merged Royal & Sun Alliance roll out first TV ads
12 Dec 1996
Royal Together, we ll serve you better , will be continued with poster ads in January and February. The first Royal You d better ring the Royal campaign, and Leagas Shafron Davis, which produced the Together we make some alliance ads for Sun Alliance, will be asked to pitch ...
NEWS: STOP PRESS
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL s Sega World. Procter Where everyone gets star treatment , emphasising the company s commitment to market itself on service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
