. EBN gets talking interactively European Business News has linked up with America On Line ...
enjoyed a true partner relationship with OA We ve hit some bumps, admits Lear, but growing pains are normal. The challenge is to get agencies that do not share single ownership to work across boundaries and share information seamlessly. And Winkelmann accepts that he has learned some ...
. Danny Rogers reports As the pace of technology development gets faster and product life- cycles ... advanced than the US and with major cultural barriers. Technology itself may provide some answers ... six months I ll be reviewing messages and massaging some areas of the network, but on the whole ...
-haves. They did a good job with the publicity, though, achieving very good press. I caught some television and I ... welcome and some scepticism. It will be a success - its position and its promise will outweigh its ... to make a difference, to have some meaning other than just appearing as a page in a clip book ...
Within the limits of the budget, and as a one-off communications opportunity, this campaign gained some ... down their necks, time was of the essence. It was very critical for us to get in front of the press ...
overseas partners and it was easier to get into bed with another network. But the culture also needed ...
re going to get there. Harvard account director Mark Casey will direct the CompuServe ...
for Olympic gold. For some reason we love this stuff, and technology now seems to make this massive ... integrator. But after the first few days of the Games, I m sure there were some serious questions being ... exercise in front of the whole world. Some of IBM s early responses weren t very helpful. One ...
to include media relations and some crisis management. Due to open in 2001 and costing Dr 658 billion ...
Sterling Software, the world s tenth biggest software company, has dropped Kinross and Render, its PR adviser for the last three years, and hired Arrow PR in its place.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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