to remove filtersNEWS: UB to plough back sell-off cash
19 Dec 1996
by the Oriental Express brand. Some of the pounds 44m UB gets from the sale will cut the group ...
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ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
footballer himself. Yet Molson could have been forgiven for thinking that it might get away with it ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
in the next few months and, if Tony Blair gets in, the industry could be set for some changes. Advertising ... .... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... . * A 13% slump in sales between May and August - compared with 8.8% for Coca-Cola - suggests some ...
NEWS: BBG to step up copycat battle
19 Dec 1996 | by JULIAN LEE
be presented to Parliament. This is brand owners best opportunity to date of getting the law changed ... to get evidence to support our case, said Noble. The BBG will try to prove that consumers ...
MEDIA: MEDIA WATCH; seasonal spending
19 Dec 1996
on television was Procter re getting used to the medium after lifting a self-imposed ban last year ...
ANALYSIS: Why HP Foods is being shaken up
19 Dec 1996
of managers, many of them French, who have had varying degrees of success getting on with British ...
MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
work even the young spurters at spring-green agencies envy, but only get assessed on the pan ...
NEWS: Hooper’s Hooch takes to TV with quirky films
13 Dec 1996 | by EMMA HALL
of any direct appeal to underage drinkers, although some TV spots will be shown before the 9pm ... with some of the issues that we have faced since the brand s introduction last year. As market ...
BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
Consumer direct mail gets twice the response of business mail. Why? Karen Fletcher writes...Consumer direct mail gets twice the response of business mail. Why? Karen Fletcher writes ... quality, but these list owners concentrate on specialist market places. There are some ... and compare it with selling cars to consumers using direct mail, you may get lower response rates to a ...
NEWS: ASA gives drink ads the all-clear
12 Dec 1996
Despite the controversy over some alcopop advertising, the vast majority of alcohol ads comply...Despite the controversy over some alcopop advertising, the vast majority of alcohol ads comply with current codes of practice, according to new research. The Advertising Standards Authority carried out a survey of alcohol ads following concerns that some alcopops targeted young drinkers. It found ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
