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MARKETING MIX: Quiz ’96

Were you concentrating in 1996? Did you get a real grip on the issues of the year? Now s your...Were you concentrating in 1996? Did you get a real grip on the issues of the year? Now s your chance to prove it. It s the Mix Christmas quiz - universally known as the greatest hangover cure of the season - with a host of prizes on offer, including: * Red Card/Chelmsford Football Club ...

MARKETING FOCUS: Looking back on ’96

in the next few months and, if Tony Blair gets in, the industry could be set for some changes. Advertising ... .... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... . * A 13% slump in sales between May and August - compared with 8.8% for Coca-Cola - suggests some ...

NEWS: BT funding deal is first for ITV

of production, rather than getting sponsorship. The cost is understood to run into tens of thousands ... to get a fact sheet and booklets. The information will signpost advice lines, which BT will set up ...

NEWS: Segaworld fights queues

visitors are more vocal in grumbling about the time spent waiting to get on rides. The new ...

NEWS: British reserve goes against the national interest

to get him to talk since the account was opened? Or what about the eccentric timekeeping at my ...

MEDIA: MEDIA WATCH; seasonal spending

on television was Procter re getting used to the medium after lifting a self-imposed ban last year ...

MARKETING MIX: HOBBY HORSE; An addiction for news makes me suffer CNN blues

the papers when I get there, check the wires a couple of times a day and look out for News at Ten ...

CAMPAIGN CRAFT: COLUMN; Special effects film-makers in touch with tradition

effects revolution is not some million dollar box of tricks - it s the HB pencil. Give me a moment and I...I know that this will come as a shock, but the most important development of the hi-tech special effects revolution is not some million dollar box of tricks - it s the HB pencil. Give me a moment and I ll convince you. One of Robert Zemeckis s most taxing roles was directing Who Framed ...

CAMPAIGN CRAFT: PORTFOLIO; Steve Reeves

to have to force myself to shut up so that Paul could get a word in. The team quit agency life ... wants to pursue, his own compilation includes some uninhibited Levi s idents, the Lily Savage Ford ... Carpets. The older generation also get a turn in front of Reeves camera in a condom ad for the Health ...

MEDIA: SPOTLIGHT ON; CAR ADVERTISING: Has Carlton overstretched in an effort to woo advertisers?

and Vauxhall. But some observers say it s just not possible for Carlton to meet the requirements of all these advertisers. What s going on? Is this an accident waiting to happen? The theory in some quarters ... on their own business and let us get on with looking after ours. Others are less optimistic. One ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.