to remove filtersNEWS: Shoppers with gift of foresight
19 Dec 1996
for children are some of the earliest to get the Christmas shopping out of the way, with 16% saying they had ...
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ADVERTISING & PROMOTION: Supermarkets put cash before basic questions
19 Dec 1996 | by DRAYTON BIRD
Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road...Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road accidents, for example, always draw horrified yet fascinated onlookers. I know this from personal ... , it was impossible for some weeks to find something in their kitchen section you would think any fool would know ...
NEWS: Clarins fury at Asda price cuts
19 Dec 1996 | by JANE BAINBRIDGE AND JULIAN LEE
product on the grey market, they get intermittent supplies and the staff have not been trained, he said ... certainly looking at options open to us and employing some lawyers. I think in due course there may be some legal action we can take. The promotion coincides with the launch of Asda s own unisex ...
MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
for the centre is up 3% on last year and spend 15% higher. We re also getting a record number of Norwegians ... of retail price competition and people realise they can get a good deal on the high street. Earlier ... that it has some influence. Other advertising media, such as press and radio, have far less impact ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
in the next few months and, if Tony Blair gets in, the industry could be set for some changes. Advertising ... .... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... . * A 13% slump in sales between May and August - compared with 8.8% for Coca-Cola - suggests some ...
NEWS: London Underground has...
19 Dec 1996
the poster believed that passengers might mistake the poster symbols for the real thing and get off ...
MEDIA: MEDIA CHOICE; xmas Shop windows
19 Dec 1996 | by PETER CLEMENTS
get the end-of term outing. Yes, window shopping. Or perhaps I should say, shopping windows. What ... . Mistake number two. I still don t get it. What is one supposed to feel? What constitutes good and bad ... . And of course, the faded greenery and balding tinsel, screaming It s Christmas you morons, come and get ...
NEWS: BBG to step up copycat battle
19 Dec 1996 | by JULIAN LEE
be presented to Parliament. This is brand owners best opportunity to date of getting the law changed ... to get evidence to support our case, said Noble. The BBG will try to prove that consumers ...
NEWS: British reserve goes against the national interest
19 Dec 1996 | by QUENTIN BELL
to get him to talk since the account was opened? Or what about the eccentric timekeeping at my ...
MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
to be in supermarkets and see people pick things up that I have had a hand in creating, he explains. You get ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
