to remove filtersADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING
19 Dec 1996 | by JAMES CURTIS
s stupidity. It also tries to debunk some of the peer pressure associated with drink and young drivers ...
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NEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
of production, rather than getting sponsorship. The cost is understood to run into tens of thousands ... to get a fact sheet and booklets. The information will signpost advice lines, which BT will set up ...
ADVERTISING & PROMOTION: Agency of the week: BDDH
19 Dec 1996
has given BDDH a new-found confidence and energy, which Long hopes will get it onto more good ...
MEDIA: For the record
13 Dec 1996
that will train some Big Issue vendors to make programming. The Big Issue Film Unit is hoping that commissions ... with links to some 100 other sites run by the group. Designed by its virtual reality subsidiary ...
NEWS: STOP PRESS
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL s Sega World. Procter Where everyone gets star treatment , emphasising the company s commitment to market itself on service ...
NEWS: BRIEFS
12 Dec 1996
Gambling gains Betting, gaming and stockbrokers charges remain some of the fastest growing areas of consumer expenditure according to the new 1997 Marketing Pocket Book published by the Advertising Association. About pounds 13bn was spent on gambling last year, nearly half went ...
ANALYSIS: ASA looks to widen its Net
12 Dec 1996 | by SHARON MARSHALL
observers agree. Advertising will be the mainstay of income for the Web. If we don t get it right ...
INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,
29 Nov 1996 | by MEG CARTER
: To get information back without a phone line, you d need another set-top device: a transmitter ... for carrying viewer data, according to some estimates - but combined with the national penetration of BT ... response quickly and efficiently and information will be crucial. While some cable operators ...
INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street
29 Nov 1996 | by GORDON MACMILLAN
can, in some instances, act as mini branches for certain types of business and the potential ... more sophisticated way. We have our own kiosk trial in some of our stores and they do allow more ...
MARKETING ONLINE: Murdoch takes the Net further
28 Nov 1996 | by ANDY FRY
the clear run some observers expect. With BT now a shareholder in Sky - and a medium-term threat ... correct answer out of our virtual hat gets the prize. What is the name of Bill Gates s browser ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
