19 Dec 1996
for customers. We are in discussions and there will be
announcements on co-branded deals. We have some big ...
12 Dec 1996
and future consumers.
Some, like Shell, are more aware than ever of the power of consumers to
hit ...
important than ever to make sure the good news
gets across.
Shell s problems with the Brent Spar ...
traditionally excelled - indeed, the timing of some of last year s
announcements about executive pay could ...
12 Dec 1996
| by PATRICK BARRETT
action to win over consumers.
If I was pitching for British Gas, I would say get your internal ...
28 Nov 1996
| by GRAHAM APPLEBY
.
I m sure you get the gist by now, but what is so special about Elle
Decoration?
Well, I ...
deserves all the nickel-plated applause it can get.
...
28 Nov 1996
publishers.
Some members, including Virgin Interactive Entertainment, have
threatened to withdraw ...
28 Nov 1996
in Paris in 1988, has offices in all major
European markets and in some of those offices Y
He is ...
.
Bob Offen knows it will be a tough fight. Next year s ambition is to
grow and to fill some ...
28 Nov 1996
will get every third minute of calls free. Ads
from Abbott Mead Vickers BBDO promoting the offer ...
28 Nov 1996
| by DAVID REDHEAD
at the opportunities offered by home computing.
Some of these manufacturers had to fundamentally rethink ...
flamboyant-looking machines will soon be arriving in
the shops. Some of these may well come from ...
14 Nov 1996
loyal client base, a stable management team and the fact
that TBWA is getting onto some good pitch ...
and downs but we both
know the relationship is worth preserving. They make enormous efforts to
get ...
14 Nov 1996
| by JAMES CURTIS
to great lengths to break down consumer
preconceptions of how the PC is used in the home. Some ...
to get over the fear factor. All the
consumer wants to know is what it can do, not what chip it uses ...
for Text 100 in Seattle, says the
size of the country makes it easy for people to get cut off from ...