19 Dec 1996
the poster believed that
passengers might mistake the poster symbols for the real thing and
get off ...
28 Nov 1996
| by SUE BEENSTOCK
reassurances be enough to get a nervous public
back on track?...for some journalists getting through, says Bland.
As for Patrick Ponsolle s faux pas, it underlines ...
with glib reassurances be enough to get a nervous public
back on track?
OK, so everyone got out ...
couldn t get
through on the phone, she says. But we ll look into it. Similarly,
the debriefing ...
28 Nov 1996
| by JULIAN LEE
has spent some pounds 25m marketing itself as a modern, efficient and
reliable service ...
). Both companies will now be left with some very disgruntled
customers, aggrieved at the missed ...
Shuttle struggled to deal with the practical
task of getting the service operational again and dealing ...
21 Nov 1996
| by JANE BAINBRIDGE
, in which customers
buying CD-ROM software will get a free three-month trial of the service ...
14 Nov 1996
| by WINSTON FLETCHER
is worthy
of a Ph.D. thesis in marketing management. The best I can offer are some
hypotheses which may ...
is still where the big
ackers are. Last year some pounds 11bn was spent above ...
people. Or
anyway, they used to be good at it before so many clients thought it
clever to get so ...
07 Nov 1996
| by MARTIN THOMAS
t know what it does for sales of holidays to Switzerland, but it
certainly gets a reaction. When ...
.
Congratulations to the Swiss tourist office for creating a major tourist
attraction out of some wooden models ...
07 Nov 1996
| by PATRICK BARRETT
to work as a consultant
on a rebranding project, which is likely to see some names in the group
merged ...
07 Nov 1996
| by KAREN DEMPSEY
effectively to get the maximum return on investment.
John Fisher, managing director of Page s seminar ...
doing something more valuable. It
comes up with a five-point plan to help meeting planners get ...
01 Nov 1996
| by RICHARD COOK
It is possible, some say, that the ending of duty free could stimulate
a greater demand...It is possible, some say, that the ending of duty free could stimulate
a greater demand ...
of all
European travellers whose destinations lie within the union.
To get an idea of what ...
-time
users of the medium.
The airport advertising concessionaires have known for some time about ...
01 Nov 1996
| by DAVID REED
is always a bitter-sweet thing -
you get some very good sites, but there is a downside.
What she ...
, which means some
clients are getting reasonably good value, while for others it is very
bad, Jacob ...
for advertising at airports are closely linked to the
growth of business travel. Some 1.3 billion passengers ...