12 Dec 1997
| by JILL COOMBER, co-founder of Grant Butle
risen up the client s agenda. In some instances it is
at the top, where it can and should stay ...
people and it subjects the PR industry to - for some - an uncomfortable
level of public scrutiny ...
).
Yet how can the research be truly embracing if some companies decide not
to take part ...
31 Oct 1997
| by JULIETTE GARSIDE
will act as joint chief executives
of the merged group.
The deal answers some questions about ...
the significance of his links with the Tory old guard. More
importantly, it will inject some new excitement ...
, but the need for a global presence to mirror client
structures is in itself an attractive reason for getting ...
31 Oct 1997
| by MAGGIE BROWN
of stars has been on a roll this year - (at least before the
current dispute with Equity sapped some ...
roping in some human ones. Surely footballers read?
...
31 Oct 1997
| by PETER ROBINSON
There were around 50 cuttings with coverage across the general Scottish
press, trade and consumer and some ...
contract expires at the end of this season, taking some of the shine
off the launch concept ...
31 Oct 1997
| by KATE NICHOLAS
for Lowe Bell s financial client base.
However, some insiders at WPP PR operations have already ...
17 Oct 1997
director, Asia-Pacific.
A Plus director Stan Woods also gets a place on the executive team ...
manage several good smaller agencies to get worldwide
coverage, or hope the global brand name PR ...
03 Oct 1997
| by JULIETTE GARSIDE
and
technical press, some consumer titles and regional weeklies.
...
26 Sep 1997
| by MICHAEL KAVANAGH
company is no guarantee of quality across all
the marketing services an agency has to offer. Some ...
maximum of pounds 10 million.
But concern among some client companies about divulging marketing ...
.
I m sure that some companies have avoided us because we are part of
AMV, he says. But a lot ...
19 Sep 1997
| by SIR BERNARD INGHAM, who writes for the
within management ranks over the original demerger decision.
It is of some comfort to those of us who spearhead the businesses that
we had some influence over the powers that be, she said.
...
12 Sep 1997
| by KAREN DEMPSEY
Some 45 per cent of companies believe that PR will be more
strategically important than...Some 45 per cent of companies believe that PR will be more
strategically important than advertising by the year 2000, according to
a survey of 150 of the UK s top 1,000 companies by
Portfolio ...
that 69 per cent of respondents
expect PR budgets to increase over the next three years. Some 64 per ...