to remove filtersLIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds
19 Dec 1997 | by MICHELE MARTIN
it is to get a job over here. It was a soul-destroying experience. Cases like Rachel s were ...
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PERSPECTIVE: Signing off saying some things have actually improved
19 Dec 1997 | by DOMINIC MILLS
for the readers too, but not so good that I don t get a few letters of protest.) But after close on 330 columns ... that some things have changed for the better and, I hope, permanently. For example, when I started, media was low on the agenda - some would say off the agenda - of all but the practitioners themselves ...
OPINION: Troubles ahead after a year of the unexpected
19 Dec 1997 | by DAVE PHILLIPS
It was a year when some of the certainties broke down. The year of Cable the small, local...It was a year when some of the certainties broke down. The year of Cable the small, local Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch, and Nationwide returning ... the surface of passing on that client squeeze and was able to get away with doing so only because adspend ...
Not everyone will get this ... and that’s the whole point - ’Non-branding’ works
19 Dec 1997 | by DAVE PHILLIPS
brownie points via the use of exclusive meanings ( not everyone will get this, but we know ...
PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant
19 Dec 1997 | by STEFANO HATFIELD
God! I ve only just repaired some of the broken relationships caused by last Christmas s turkeys...God! I ve only just repaired some of the broken relationships caused by last Christmas ... creative directors who won t write Private View, claiming I only want to be say nice things or some ... should be proud to handle client X - or it s the wrong choice. On the one hand, some agencies still ...
Initiative realigns management
19 Dec 1997 | by CLAIRE BEALE
. The new positions had been planned for some time and were due to take effect in the spring. However ... more time in the UK, which she said would provide her with a good opportunity to get closer ...
Private View
19 Dec 1997 | by TIM ASHTON
. I ve wanted to get my teeth into this advertising for some time (sadly, more than you can say ... and total admiration some time back with their recipes/celebrities campaign. Beautifully shot, wonderfully ...
THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day
19 Dec 1997 | by STEFANO HATFIELD
, much to Lowes and McCanns dismay... St Luke s gets the COI s Welfare to Work, after Andy Law pulls ... t enough to stop Leo Burnett losing the client because of a Fiat conflict elsewhere... BBH, after some ... )... Ford Fiesta TV and print (O s clever daddy puts some of its other work to shame (Leo Burnett ...
US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
. Super Bowl gets the sales force hopped up and the sales promotions going, Jerry Solomon ... , however. The creative on the ads comes under intense scrutiny, and some cannot stand up to it ...
Daewoo reveals Christmas work
19 Dec 1997 | by MAIRI CLARK
young girl and a baby each getting into a car which is made out of modelling clay. As they get ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
