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LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds

19 Dec 1997 | by MICHELE MARTIN

it is to get a job over here. It was a soul-destroying experience. Cases like Rachel s were ...

CCHM restructures operation in bid to target more clients

19 Dec 1997 | by RICHARD COOK

services has some valuable lessons to teach other sectors, he added. ...

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

linked up with the Box, the cable music television channel, to create an interactive sponsorship, Get ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

You d think if anyone would know how to get business people interested in e-mail, IBM would...You d think if anyone would know how to get business people interested in e-mail, IBM would ... shown that people will read lengthy copy if it interests them. Some readers will read the whole ad ... , and maybe even see a reason for getting online, but they are unsure of the process, Clark says ...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Biggest use of the Net will be for commerce rather than marketing

12 Dec 1997 | by JOHN OWEN

I got some flak a few months ago for saying that one of the rules of the emerging new media would...I got some flak a few months ago for saying that one of the rules of the emerging new media would be that Websites are not for marketing. Web designers and ad agency Netties were aghast. The country s marketing directors, however, appear to concur with my heretical sentiments, if a report ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

, but two. The first of these is the hype Internet. It gets presented at conferences and shouted ... are you re far too busy for that. So to save you time, here is a ready reckoner to what some key ... to load and crashes your browser, all so you can see some headlines float in front of your eyes ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

12 Dec 1997 | by MIKE BEESTON, a director at CHBi

, for the rest of us, the Website is an opportunity for Legal t get any better after the home page and you may ... HMV. Until some time next year - an eternity in Webworld - you can t buy direct from the site ... of the design is great and it s good to see some promotional content. However, HMV should take a look ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

are getting growing in size. There are, of course, some sectors of PR activity that are not well ... these agencies with a national outlook have chosen to base themselves outside the capital vary. For some ... rents. But, unlike in the regions located some distance from London, the salaries that are on offer ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

12 Dec 1997 | by SARAH DU HEAUME, managing director of J

clients get more demanding. Maybe they get better planning than in the old days and maybe ... to get everything right can turn into a veritable nightmare. The old rule applies - if anything can go ... a real show me the money attitude to new media agencies. So, as a start-up, how can you get ...

Banks unveils Virgin Interactive poster blitz

12 Dec 1997 | by KAREN YATES

execution shows the prostrate figure of a replicant over the headline: I had to get this guy out of my ...

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