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International Relations: Bandaging Egypt’s tourism industry - The Egyptian economy hangs in the balance as the country prepares to undertake the ’mother of all PR tasks’ in a bid to stop its tourism industry from suffering total me

12 Dec 1997 | by ROBERT GRAY

instead, although the campaign has not been scrapped entirely and is likely to reappear at some stage ... the effect will continue for longer in this case, she says. Some of the holiday companies have pulled ... . You just have to accentuate the positive. While it will be some time before things settle down ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

14 Nov 1997 | by MARY COWLETT

of finding an acceptable form of delivery. Depending on usage, some clients access PiMS media database ... and Interflora to tie the content in with the high street. The information is free to browse, while some in ... formats. Multiple copies of the same news releases and press packs were arriving by post and fax. Some ...

Congress to have say in IPR strategy

07 Nov 1997 | by IAN DARBY

Next year s IPR conference will be in the form of a congress which will aim to get members more...Next year s IPR conference will be in the form of a congress which will aim to get members more involved in the workings of the institute by contributing to policy making. The congress will allow all members of the IPR to contribute to the council meeting and to decide budgets and strategy ...

The ease with which stories can be ’sold’ is prostituting the UK media

07 Nov 1997 | by SIR BERNARD INGHAM, who writes for the

and environmentalists, parading their prejudices, are allowed to get away with utter codswallop. All this has ... have with academic rigour. You can always get the answer you want by carefully hiring your don. So ... is that public relations companies think - and some know - that certain journalists will dance to any seductive ...

DIARY: The heat was definitely on at IPR conference

07 Nov 1997

of the false alarm remained a mystery (although some suggested it was the press trying to flush out opera ...

Clients advised to face cameras during crises

07 Nov 1997 | by JEMIMAH BAILEY

under should ensure that contributors to programmes get impartial, fair and accurate coverage ...

FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar

24 Oct 1997 | by MARY COWLETT

issue facing corporations hosting events - how to get their first choice guest list to attend ... , current usage, expenditure and expectations when buying into services. This produced some ... to some of its senior brokers. A week after accepting the invite, ACE called each guest to ask about ...

FOCUS: THE MIDLANDS - A new view of middle England/Thanks to the fact that its manufacturing base has remained relatively intact, Midlands PR firms are finding little difficulty in attracting national and international clients. Karen Dempsey reports

17 Oct 1997 | by KAREN DEMPSEY

to get Bill Clinton playing his saxophone at Ronnie Scott s at some point - stranger things have ... proactive in her approach and aims to dispel some of the myths about working outside of London. She ... that some people s views of Birmingham remain shaped more by fleeting industrial vistas from the M6 rather ...

Profile: Brian MacLaurin, MacLaurin Group - Cranking up the PR power/Brian MacLaurin is no timorous beastie when it comes to PR acquisitions

03 Oct 1997 | by KAREN DEMPSEY

to consolidate for a period of time to make it work, to get integration between the companies and to get ... of stories. You have to release the hare in order to get it in front of the gun, he says ...

Diary: B-M client priorities are above board, not on board

26 Sep 1997 | by REBECCA DOWMAN

for an agency to stand out when a client is faced with up to 20 presentations each day. Some choose to proffer expensive gifts, some go for the let s nip up the bar and just talk about football approach ...

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