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PERSPECTIVE: Signing off saying some things have actually improved

19 Dec 1997 | by DOMINIC MILLS

for the readers too, but not so good that I don t get a few letters of protest.) But after close on 330 columns ... that some things have changed for the better and, I hope, permanently. For example, when I started, media was low on the agenda - some would say off the agenda - of all but the practitioners themselves ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds

19 Dec 1997 | by MICHELE MARTIN

it is to get a job over here. It was a soul-destroying experience. Cases like Rachel s were ...

Not everyone will get this ... and that’s the whole point - ’Non-branding’ works

19 Dec 1997 | by DAVE PHILLIPS

brownie points via the use of exclusive meanings ( not everyone will get this, but we know ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights

18 Dec 1997 | by JANE BAINBRIDGE

out HHCL t seem to get into this sector fast enough. Retailers, in particular, rushed to set up ... watchdog The Portman Group finally showed its teeth in September, forcing some brands off the shelves ... another endorsement, eight-year-olds couldn t get enough. Whether the film will sustain ...

Banner McBride helps GNER get back on track

12 Dec 1997 | by SIR BERNARD INGHAM, who writes for the

Great North Eastern Railway has hired Banner McBride to run an internal communications programme as part of its drive to improve customer services.

Diary: Commuters get a first class ticket to a ding dong Bell bout with Clifford

12 Dec 1997

Word has reached me of two old adversaries locking horns recently. Quentin Bell was quietly returning to Weybridge after an emotional afternoon at the Atlantic Bar in Piccadilly, (where he was a guest speaker at a River Publishing do) when who should get on the very same train but his old ...

by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane

11 Dec 1997 | by JANE BAINBRIDGE

The direct marketing industry is heading for trouble in the recruitment stakes, with research showing that it relies heavily on poaching rivals staff and that only one in five agencies have recruited new graduates.

to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas

04 Dec 1997 | by LOUELLA MILES

and why people give money. Rather than look greedy, we have made people feel they get value from a ... . They will be able to read the win-or-lose message in each cracker. Winners get a limited edition baseball cap, while publicans get an incentive to order promotional cases with selected merchandise ...

to get out among their consumers and run promotions which bring their brands to life. David Murphy

04 Dec 1997 | by DAVID MURPHY

Jeremy Probert, however, this is only half the story. Guinness gets ahead It s not just ... some of the myths about Guinness: that it s heavy, that it s warm, that it s an old man s drink. We ... get to lambada with Lucifer in the latest Allied Domecq nightclub promotion. ...

Marketing mix: Monarchs get a king-size launch

27 Nov 1997 | by DANNY ROGERS

Few subjects have taxed Tony Blair s public relations machine more than the vexed issue of smoking and sport.

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