THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD
18 Dec 1997
stage. Although the campaign gets full marks for the impact and memorability of its creative ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
re here to seek freshness - are there new ideas, are people being innovative, and are they getting ... to get that wrong - and getting the right mix of people there contributes to that. Martin ...
ASH fury at fag ’accessory’ ads
18 Dec 1997 | by DANNY ROGERS
, is to some extent an ad for cigarettes and should be covered by the Voluntary Agreement on Tobacco ...
Waitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
will be responsible for advertising, PR and design as well as corporate development, which some observers interpret ...
ADVERTISING & PROMOTION: Design Choice - Ferrero Rocher
18 Dec 1997 | by Linda Mooney, Business development cons
to a 1.5kg box . For some brands this may be wholly acceptable, but I happen to think they may ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS TELEMARKETING
18 Dec 1997
to mere job titles and business functions. Some 540 appointments were made over the phone, of which 85 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FMCG
18 Dec 1997
. The accompanying literature was headlined You won t believe how big these babies will get . Street Car has ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA
18 Dec 1997
by diverse characters, voice-overs and video sequences. It supports the company s Get on the Net ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - BUSINESS DIRECT MAIL
18 Dec 1997
-canvassed to check contact names and address details. The mailing piece was designed to get past ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - BRAND BUILDING
18 Dec 1997
-term benefit. SECOND The aim was to get business people in Scotland out of their cars ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
