18 Dec 1997
| by Linda Mooney, Business development cons
to a 1.5kg box . For some brands this may be wholly acceptable,
but I happen to think they may ...
12 Dec 1997
| by ROBERT GRAY
against
foreign beef imports, forcing the Government off message . Some saw it
as a further turn...against
foreign beef imports, forcing the Government off message . Some saw it
as a further turn ...
12 Dec 1997
| by ROBERT GRAY
are getting growing in size.
There are, of course, some sectors of PR activity that are not well ...
these agencies with a national outlook have chosen to
base themselves outside the capital vary. For some ...
rents. But, unlike in the
regions located some distance from London, the salaries that are on
offer ...
12 Dec 1997
| by IAN DARBY
consultancy
experience will help him get the best from Debenhams two agencies
Phyllis Walters ...
managerial responsibility he
will gain at Debenhams: I m looking forward to getting the most out of
a ...
of colour
to the world of City PR. Not content with doing a solid job, he talks of
bringing some flair ...
12 Dec 1997
| by JILL COOMBER, co-founder of Grant Butle
s spokesman Charlie Whelan found his seat
uncomfortably hot after some ill-advised background briefings ...
12 Dec 1997
| by MARK HUNTER
valuable commercial opportunity. With
a little careful nurturing, and some appropriately applied ...
that brand
loyalty is achieved as early as the third month of pregnancy. So in some
cases you might argue ...
become the bete
noir of child care.
However, most infants do still receive formula milk at some ...
05 Dec 1997
| by ROBERT CAMPBELL, a creative partner at
What do you get if you add a V and an I to Lee? Come on chaps,
these press ads go through all...What do you get if you add a V and an I to Lee? Come on chaps,
these press ads go through all the motions, but is there any point in
doing work that looks like a poor man s Levi s?
The press ads for Lynx are immature, pathetic and spot on for the spotty
target market. I loved the TV commercial Lynx ...
05 Dec 1997
| by STEFANO HATFIELD
whose livelihood depends on it,
and the consumer who must buy some every week. This was not your life ...
that required their ideas to get made.
They very nearly didn t. We followed the duo first to a shoot ...
, despite the TV programme, Hale and Pace began to get
genuinely stressed out about their task in a way ...
04 Dec 1997
| by ANNE-MARIE CRAWFORD
, claiming that some of the network s
advertisers had already signed share of broadcast deals....ITV s chief executive, Richard Eyre, defended ITV s controversial
new sales policy this week, claiming that some of the network s
advertisers had already signed share of broadcast deals ...
more money. I can t
see the problem: the best customers get better business terms.
Eyre ...
04 Dec 1997
| by DRAYTON BIRD
by the
customers, not the clients - so I went into direct marketing. But that
story is the prelude for some ...
being found out. Some move so fast their
misdeeds never catch up with them.
Writing rude pieces ...