to remove filters’Sin bin’ uncovers inflated billings
19 Dec 1997 | by JOHN OWEN
in many cases. However, some slipped through the net. J. Walter Thompson was awarded pounds 5 ...
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CCHM restructures operation in bid to target more clients
19 Dec 1997 | by RICHARD COOK
services has some valuable lessons to teach other sectors, he added. ...
The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ...
CAREERS: Which way up for high fliers? - Last week’s announcement that Bradford & Bingley building society had appointed a marketer as commercial director once more puts this promotion route under the spotlight
18 Dec 1997 | by JANE BAINBRIDGE
. Blakemore will be expected to see through some ambitious growth plans. Bradford experience ...
BACKBITE
12 Dec 1997 | by CLAIRE BEALE
It s that time of the month again when the advertising industry gets to chuckle at the sorry...It s that time of the month again when the advertising industry gets to chuckle at the sorry ... driving, some claim. The ITC demurred, pointing out that the driving shown in the ad was calm ... because some of its claims were unclear. The ITC decided the ad had to be withdrawn but, by then ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
If there s one thing more disappointing than not winning a major US sportswear brand it s getting...If there s one thing more disappointing than not winning a major US sportswear brand it s getting the stuff for Private View and finding there s not one stinker among them. You try being funny ... , albeit cloned kids, just can t get enough. Depressingly competently shot, this is the kind of bland ...
CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston
12 Dec 1997 | by MIKE BEESTON, a director at CHBi
, for the rest of us, the Website is an opportunity for Legal t get any better after the home page and you may ... HMV. Until some time next year - an eternity in Webworld - you can t buy direct from the site ... of the design is great and it s good to see some promotional content. However, HMV should take a look ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
are getting growing in size. There are, of course, some sectors of PR activity that are not well ... these agencies with a national outlook have chosen to base themselves outside the capital vary. For some ... rents. But, unlike in the regions located some distance from London, the salaries that are on offer ...
Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports
12 Dec 1997 | by KATE NICHOLAS
director of Simeka TWS Communications. There is still some insecurity about the perception of PR ... getting back into the global community, says Duncan. At the same time, international players ... Communications, points out, however: To get a story on community radio is quite a challenge because ...
Direct Line work set for TV return
12 Dec 1997 | by CLAIRE BEALE
about DMB s work to promote the partnership between Lloyds and TSB. Some people claimed the ad gave ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
