19 Dec 1997
| by STEFANO HATFIELD
God! I ve only just repaired some of the broken relationships
caused by last Christmas s turkeys...God! I ve only just repaired some of the broken relationships
caused by last Christmas ...
creative
directors who won t write Private View, claiming I only want to be say
nice things or some ...
should be proud
to handle client X - or it s the wrong choice. On the one hand, some
agencies still ...
19 Dec 1997
| by RICHARD KATZ
.
Super Bowl gets the sales force hopped up and the sales promotions
going, Jerry Solomon ...
, however. The
creative on the ads comes under intense scrutiny, and some cannot stand
up to it ...
19 Dec 1997
| by MAIRI CLARK
at the bottom of the posters.
We understand Poulters was faced with a struggle in getting a farmer ...
19 Dec 1997
| by RICHARD COOK
to get the brand message across.
We looked at deals like Cadbury s-Coronation Street where the line ...
.
It s just taken time for agencies to get used to that. You still can t
show the product, but that hasn ...
19 Dec 1997
| by JOHN OWEN
released, than a new pair of Barclaycard films were on
air. The most memorable one features a man getting ...
18 Dec 1997
| by JEREMY BULLMORE
and pastiche.
Some ads are just plain bad. And some are just plain effective.
Now, it seems ...
12 Dec 1997
| by LARRY BARKER
If there s one thing more disappointing than not winning a major US
sportswear brand it s getting...If there s one thing more disappointing than not winning a major US
sportswear brand it s getting the stuff for Private View and finding
there s not one stinker among them. You try being funny ...
, albeit cloned kids,
just can t get enough. Depressingly competently shot, this is the kind
of bland ...
12 Dec 1997
| by JOHN TYLEE
, the US-owned Sara Lee has resolved that the time
is right to give some sustained advertising support ...
you spend a lot of time
looking at agencies, he says. You have to get it right and that means ...
: The marketing department always has to justify itself.
But if you argue with vigour and passion you get ...
12 Dec 1997
to a
Sunday morning spent lying in a bath of milk with a face mask on. If I
get out of bed, nip ...
of a coke bottle. They re much more pleasing to look at than some
woman in a bath.
...
11 Dec 1997
| by RAYMOND SNODDY
, they cost hardly anything to make. It is even said
that some people are becoming so addicted to watching ...
in 25
minutes without getting the dishes dirty.
Until they eventually get rumbled I hold them ...
ourselves saddled with, for making it virtually impossible
to get into any decent restaurant these days ...