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OPINION: Troubles ahead after a year of the unexpected

19 Dec 1997 | by DAVE PHILLIPS

It was a year when some of the certainties broke down. The year of Cable the small, local...It was a year when some of the certainties broke down. The year of Cable the small, local Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch, and Nationwide returning ... the surface of passing on that client squeeze and was able to get away with doing so only because adspend ...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

19 Dec 1997 | by STEFANO HATFIELD

God! I ve only just repaired some of the broken relationships caused by last Christmas s turkeys...God! I ve only just repaired some of the broken relationships caused by last Christmas ... creative directors who won t write Private View, claiming I only want to be say nice things or some ... should be proud to handle client X - or it s the wrong choice. On the one hand, some agencies still ...

HEADLINER: Gentle giant of a media buyer throws his bowler in the ring - Nigel Allmond is not quite the hard man he appears to be, Claire Beale reveals

19 Dec 1997 | by NIGEL ALLMOND

bloody good TV airtime negotiator and, more specifically, one of the key figures (some would argue ... bully-boy looks, Allmond has a soft underbelly and it comes as no surprise when the conversation gets ... to help pops get back on his feet. Then, when his father died last year it really got me ...

Forum: Will advertisers lose out in the Ginger revolution? - Will Chris Evans as media owner be a good thing for Virgin, commercial radio and media as a whole? Is he a dangerously loose cannon or a very smart cookie? Is he a player, a manager, or both? Do

19 Dec 1997 | by ALASDAIR REID

audacious 11th-hour bid? But, for some, his last- minute jilting of Capital left an unpleasant ... surrounded himself with over the past few years continuing to be important. I wouldn t expect him to get ... - that s enough to be getting on with. Others would go further. David Connolly, the joint media director ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

19 Dec 1997 | by STEFANO HATFIELD

, much to Lowes and McCanns dismay... St Luke s gets the COI s Welfare to Work, after Andy Law pulls ... t enough to stop Leo Burnett losing the client because of a Fiat conflict elsewhere... BBH, after some ... )... Ford Fiesta TV and print (O s clever daddy puts some of its other work to shame (Leo Burnett ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

. Super Bowl gets the sales force hopped up and the sales promotions going, Jerry Solomon ... , however. The creative on the ads comes under intense scrutiny, and some cannot stand up to it ...

Daewoo reveals Christmas work

19 Dec 1997 | by MAIRI CLARK

young girl and a baby each getting into a car which is made out of modelling clay. As they get ...

Equitable Life supplies programme series to C4

19 Dec 1997 | by ANNA GRIFFITHS

will generate some positive and meaningful brand awareness through on-screen credits. ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

19 Dec 1997 | by A PUNTER

... . They are all hoping to palm off some of their outdated stock on to desperate shoppers who apparently haven ...

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

linked up with the Box, the cable music television channel, to create an interactive sponsorship, Get ...

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