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OPINION: Troubles ahead after a year of the unexpected

It was a year when some of the certainties broke down. The year of Cable the small, local...It was a year when some of the certainties broke down. The year of Cable the small, local Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch, and Nationwide returning ... the surface of passing on that client squeeze and was able to get away with doing so only because adspend ...

HEADLINER: Gentle giant of a media buyer throws his bowler in the ring - Nigel Allmond is not quite the hard man he appears to be, Claire Beale reveals

bloody good TV airtime negotiator and, more specifically, one of the key figures (some would argue ... bully-boy looks, Allmond has a soft underbelly and it comes as no surprise when the conversation gets ... to help pops get back on his feet. Then, when his father died last year it really got me ...

Mellors Reay lands task for health service advice line

. The aim is to give callers practical advice when they cannot visit their GP s surgery or get to a ...

MGM to fund Nigel Allmond start-up

of advertising, has denied rumours that the it s good to talk line is to be scrapped. We have some ...

C&W acts on survey calls

Cable s decision to launch a 50p maximum charge for weekend calls anywhere in the UK followed early survey responses about people s call charge requirements. Some 89% of respondents asked to be told the price of long-distance calls before they make them. C touch-of-a-button home banking ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

You d think if anyone would know how to get business people interested in e-mail, IBM would...You d think if anyone would know how to get business people interested in e-mail, IBM would ... shown that people will read lengthy copy if it interests them. Some readers will read the whole ad ... , and maybe even see a reason for getting online, but they are unsure of the process, Clark says ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

, but two. The first of these is the hype Internet. It gets presented at conferences and shouted ... are you re far too busy for that. So to save you time, here is a ready reckoner to what some key ... to load and crashes your browser, all so you can see some headlines float in front of your eyes ...

Leo Burnett sees off two to relaunch the Motorola microchip

headquarters in Phoenix, Arizona. This unit is expected to steer the group s drive to get its brand more ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... , as critics point out. It was the way to get her out there in mainstream media. It ensured we got Lara ... to that suffered by The Spice Girls, but some industry observers are not so sure. Our industry is characterised ...

BT’s Bobo rang most bells in ’97 Adwatch survey

some of the best remembered of the year. BT also tops the best overall recall league in total ...

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