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Stephen Dorrell, the Health Secretary, this week unveiled a hard-hitting pounds 1 million campaign aimed at persuading more people to take up nursing as a career.
Spreckley Pittham has been hired to manage PR and publicity for the 1997 International Wine and Spirit Competition. The agency will target wine and spirit traders worldwide and handle press relations leading up to the award ceremony in London in October.
in December 1996, is to get two further editions. The first will concentrate on finance and the second...Doing Business On-line, the publication produced as a one-off by the FT and .net magazine in December 1996, is to get two further editions. The first will concentrate on finance and the second on retail. They will be inserted into the FT on 4 June and 6 November respectively. ...
campaign is a means of raising awareness with the creative fraternity and getting them to use the new ...
Likeable ads are more effective, but some people are uninterested in all forms of marketing...Likeable ads are more effective, but some people are uninterested in all forms of marketing ... some kind of ghoulish pleasure in godawfulness. Real people aren t so masochistic. They may well have ... to argue that media plans couldn t be enhanced by the application of some of Lowes findings ...
work harder. Companies now lavish money on PR for ads and as they spend more it is getting ... the contribution of PR but it definitely helps in getting an ad talked about, which is often on our brief ...
While some of you have to go to such inglorious locations as Basingstoke or West Hartlepool for a...While some of you have to go to such inglorious locations as Basingstoke or West Hartlepool for a face-to-face with clients, there are those who are blessed with accounts that have slightly more exotic potential. Cue Andrew Cracknell, the chairman and executive creative director ...
The UK is to get its first masthead TV programme in March when Carlton Food Network, Carlton...The UK is to get its first masthead TV programme in March when Carlton Food Network, Carlton Television s cable channel, and IPC s Ideal Home magazine launch the series, Ideal Home Cooks. The collaboration, which will include cross-editorial promotions, follows the Independent Television Commission ...
- which gobbled acres of newsprint - get in the way of a good stunt....Exhibition PR company Olden and Co is not the sort of firm to let a multi-million pound crash - which gobbled acres of newsprint - get in the way of a good stunt. In December, the agency announced it would be presenting a free trip in a Virgin hot air balloon to one of the visitors to its ...
Burson-Marsteller may cause some head scratching in the UK at least. Here, the two companies have always...sister Burson-Marsteller may cause some head scratching in the UK at least. Here, the two companies ... -national business. They have sound reasons for doing so. This kind of business pays well, and provides some much ... (and there are some) who are uncomfortable with a practice management arrangement. As many ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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