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PERSPECTIVE: There’s a lot more to MindShare than just a stupid name

26 Sep 1997 | by DOMINIC MILLS

OK; let s get the obvious bit out of the way first. You would have thought, wouldn t you...OK; let s get the obvious bit out of the way first. You would have thought, wouldn t you ... praise where it s due. Although it may have taken WPP an unseemly long time to get to it ... the nuts and bolts of a big operation as she is the public face of it. Proctor, for his part, has a ...

Diary: Geller bends more than Borkowski’s ear on what really gets up his nose

26 Sep 1997 | by REBECCA DOWMAN

on bending when I took it out. Ever one to get close to his clients, Borkowski says he picked up ...

CAMPAIGN REPORT: EUROPEAN MEDIA - Cinema Paradiso/The share of total adspend that cinema pulls in is on the increase, although there is a wide degree of variation throughout Europe. By Richard Cook

26 Sep 1997 | by RICHARD COOK

the current buzzwords: the search for absolute unanimity between nation states was quietly scrapped some...the current buzzwords: the search for absolute unanimity between nation states was quietly scrapped some ... individual films. We now get sent a lot of information about upcoming releases and can target a ...

CAMPAIGN DIARY: Going off for a squeak

26 Sep 1997 | by IAIN JACOB, BORIS KATZ, and RICHARD COO

As the UK lies in wait for the first wave of bingo advertising, some final behind...As the UK lies in wait for the first wave of bingo advertising, some final behind-the-scenes scrabbling has led to some rather bizarre post-production tactics. BMP4 became unstuck when trying to produce the squeaky sound of a marker pen writing the word party on a calendar. The sound ...

MEDIA FORUM: Does the Independent’s makeover really work? - The Independent’s relaunch signals a radical departure. This is not just a makeover, it’s a fundamental rethink of how a broadsheet should structure and present its basic

26 Sep 1997 | by ALASDAIR REID

, as some commentators observed, a lot of unsold newspapers to wrap it all up in. It (the paper..., as some commentators observed, a lot of unsold newspapers to wrap it all up in. It (the paper ... . Of course, broadsheets have increased their features coverage but some, like the Guardian, have also ... section. The difficult thing is to get the news bit right too. With its price cut, people will try ...

CAMPAIGN DIARY: It’s MediaVest - but is it really bullet-proof?

26 Sep 1997 | by IAIN JACOB, BORIS KATZ, and RICHARD COO

Some of our fainter-hearted readers may have been taken aback by the full-colour image of three...Some of our fainter-hearted readers may have been taken aback by the full-colour image of three very dodgy-looking gangster types lurking among the news pages of Campaign last week. On closer inspection, they would have discovered the disturbing image to be none other than an ad ...

Diary: Will the new son set manage to eclipse the current PR stars?

26 Sep 1997 | by REBECCA DOWMAN

of another industry name is getting his feet under the table....Following the news of a fledgling hi-tech PR dynasty (PR Week, 12 September), I hear the offspring of another industry name is getting his feet under the table. PR graduate Jamie Wynne-Morgan has just joined Manning Selvage and Lee as an account executive. His father is, of course, David ...

Shelter to flex its political muscles with new agency

26 Sep 1997 | by JEMIMAH BAILEY

. The change in the political landscape brings real opportunities but also some difficult readjustments ... . Before the NUT, Robinson was campaigns officer at Shelter for under a year. He joined after a stint ...

Judge and Jury: GIS saves Blair Government from slipping on pay banana skin - Tony Blair and his Cabinet managed to salvage their reputations from the pay rise debacle, thanks in no small part to the Government Information Service, says public affairs con

26 Sep 1997 | by HUGH COLVER

the pay rise - having shown some restraint in the past. Downing Street believed that the PM and his Cabinet colleagues would take the award set by the Pay Review Body. This was confirmed by some ... some points - they must have thought some murmuring of Christmas had come at last. What ...

Return to Firefly cuts PR spend for Compaq

26 Sep 1997 | by IAN DARBY

. Hamish Haynes, consumer marketing manager at Compaq said: The PR budget was getting close to pounds 1 million. For some work we were paying twice over, so we looked at the bills and decided the PR spend ... its PR activity . He said that it is diverting some of Red s fee money into additional roadshows ...

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