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EDITORIAL: Winners in the acquisition stakes

04 Dec 1998 | by DICK SAUNDERS, a director of Cardew and

been looking at building its UK critical mass for some time. Having failed to secure a deal so far ...

CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter

13 Nov 1998 | by JON COPE, press and PR officer for the

Shock tactic advertising by Help the Aged may have offended some, but it was necessary for getting...Shock tactic advertising by Help the Aged may have offended some, but it was necessary for getting the message across, says Jon Cope, press and PR officer for the Health Education Authority s HIV ... point and that some folk won t welcome such a harsh reminder of the end that comes to us all ...

Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little

06 Nov 1998 | by CHRIS DAINTY

. The real difficulty will be getting the message seen and heard by the massive target group amid all ... Network (CAN) is urging local parishes to get things moving at the grass roots by ordering pounds 10 ... -denominational group of volunteers from advertising and marketing agencies. It has brought some much-needed fresh ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

30 Oct 1998 | by STEPHANIE FRANCE

nationally in April. The PR campaign began around the same time. Smith himself is responsible for some ... prefers to see this as a challenge. It s one of the key things we have to get right and obviously our pledge to get 250,000 young unemployed people off benefits and into work is one of the five ...

MEDIA: Regional papers fare well in a fragmented industry

18 Sep 1998 | by MAGGIE BROWN

Here s some interesting news. The regional press has just published a relatively healthy set...Here s some interesting news. The regional press has just published a relatively healthy set ... to the grass roots of communities. This is why some are busily converting their niche knowledge into on ... , compared with 59 per cent a year ago. The growth for some is spectacular: For example, the best performer ...

INTERNATIONAL: France turns to PR in bid to boost election turnout

21 Aug 1998 | by SOPHIE BARKER

service provides communication advice to government ministries as well as coordinating - and in some cases financing - some PR and advertising campaigns on their behalf. National pre ...

INTERNATIONAL: Public responds to Monsanto PR campaign

24 Jul 1998 | by MAGGIE BROWN

that the technology has many critics and give contact details for some of them, as well as for Monsanto s hotline ...

Profile: Jane Boardman, Ketchum Life - Getting a new lease of life/Former Life PR director Jane

29 May 1998 | by JEMIMAH BAILEY

, she says. That s what clients pick up on when they walk in the door. There has been some ... . Its funky AbFab image is a sharp contrast to Scope Ketchum s serious persona, and some would argue ...

, branding is more important and PR must get in on the act, says Kieran Moore

29 May 1998 | by KIERAN MOORE

awareness, this is no longer enough. What is crucial now is going beyond logos and getting to the real ...

Y&R issue takes off as B-M clears the decks

15 May 1998 | by JEMIMAH BAILEY

change to public ownership, BM has had to write off outstanding debts, some dating as far back as ten ...

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