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has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

19 Dec 1998 | by DANNY ROGERS

A small story toward the back of the Evening Standard last week sent a chill through London s top restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank and stockbroker Merrill Lynch, have put a pounds 30-per-head limit on expense account lunches.

ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan

19 Dec 1998 | by ROBERT MCLUHAN

viewers, but raised some political hackles in the West Country with its irreverent view of the region....viewers, but raised some political hackles in the West Country with its irreverent view of the region ... get forgotten at the back of the cupboard, says account director Kate Clark. The ad is intended ... , says Clark. However, it picked up some unintended publicity by irritating local politicians ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

19 Dec 1998 | by ROBIN COBB

are leading the way in encouraging and supporting staff in these studies. Some virtually make it a ... , certificate courses teach the nuts and bolts, while diploma courses go on to strategic applications ...

MARKETING MIX: Brand manager of the week

19 Dec 1998 | by DAVID MURPHY

get to go to some matches and I recently watched their 5-1 annihilation of Wimbledon. Who ... drinking Carling to get free match balls, but the league wouldn t let them use them. What was your ...

MARKETING MIX: Pen portrait

19 Dec 1998 | by DAVID MURPHY

to get my teeth into! Here we have an unusual combination of a tactician and a dreamer. In some respects this chap seems to have been born out of time. He is especially sensitive ... some time in the future? Diane Simpson, a founder member of the British Institute ...

CAREERS: The Secret Diary of Brian The Brand Manager

19 Dec 1998

is that while Bolleaux may be a cretin, he is not stupid. Once he gets the idea, he will understand ... not be as safe as you think. He suddenly has an awful lot of power which some people may find very threatening ...

PROFILE: Big bad Woolfenden - PAUL WOOLFENDEN COMMERCIAL DIRECTOR EXPRESS NEWSPAPERS

19 Dec 1998 | by RUTH NICHOLAS

of his critics, even though some of the comments are of a highly personal nature. He seems to accept that national newspapers will always have demanding relationships with their agencies, which will leave some ... t work in newspapers - you have to make decisions fast. And in promotions particularly you get ...

Unilever sets up agency training

19 Dec 1998 | by STEVE BELL

with which it gets its ads to market and their quality. A major element of the programme will include improved quality control checks between marketing departments and agencies, to get the two to work ...

DMB&B lands pounds 3m ’back-to-work’ creative task

19 Dec 1998 | by LISA CAMPBELL

The government has picked advertising agency DMB Jobline Direct . The agency will produce a pounds 3m campaign comprising five TV ads, four radio ads and a leaflet. The campaign will run between January and March next year. The brief is to get social security claimants and other non ...

CAREERS: IPA modernises training course - Trainees are given a grounding in the industry basics at the Institute of Practitioners in Advertising Evening Series, writes Mark Robinson

19 Dec 1998 | by MARK ROBINSON

ago to meet the needs of agency people from new recruit through to chief executive. Some ... to meet some of the stars in the agency world and hear their views on what constitutes excellence ... delegates and those who are outside London and can t attend can share some of the learning. In addition ...

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