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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

relations accounts for a growing chunk of this support spend. Some PR firms say that although UK PR ... media strategy. Activity began two months before the tournament to get the brand associated ... Beckham getting injured or if he scores an amazing goal. The official sponsors share the benefit ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

generalist telemarketing agency the call handlers can t get to grips with some of the issues, says ... and training process. The client is in a position to get the flavour of a company across and they usually ... telemarketing campaigns today have some sort of PR purpose, even if this may not be their primary purpose ...

MEDIA: In Brief - Guardian gets festival bug

The Guardian has joined Virgin Megastores for a second year to publish a guide to this summer s music festivals. Festivals 98 goes out with the Guardian this Saturday. Another million copies are to be given away free at festivals and Virgin Megastores.

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

are currently 500,000 with between 700 to 1,000 being sold a week. Some 30 per cent, pounds 7 ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

such as children or animals, there is still some reluctance to take on harder issues. Naturally, this stems from ... . In addition, both sides of a partnership will be prepared to put more in, so get more out. However ... was the perfect way to get our anti-bullying messages across to both children and parents. CASE STUDY ...

Editorial: Business leaders in the spotlight

. But the message to CEOs from this survey is clear: reputation is important, get it wrong and it s your job ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

. Getting to grips with strategic planning is not just a necessity in the battle for billings within ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

for the Mirror said: We get sent a lot of fan surveys, they can be a bit too conventional, but this was a ...

MEDIA: Why even MacKenzie might not save the Mirror

. As the Sun s ex-editor he bears some responsibility. But don t be surprised at the bustle. Panic ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.