FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
generalist telemarketing agency the call handlers can t get to grips with some of the issues, says ... and training process. The client is in a position to get the flavour of a company across and they usually ... telemarketing campaigns today have some sort of PR purpose, even if this may not be their primary purpose ...



