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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

was delisted and a deal has been done with Channel 4, and some newspapers, notably The Telegraph ... effect on sales? All of the above? These are some of the variables with which the industry ... that 79% of the UK s largest companies now measure the results of PR programmes in some way ...

CAMPAIGNS: Business targets a killer cancer - Public Awareness

every year, and in Scotland one-in-12 women will develop the disease at some point in their lives...Breast cancer is the most common cancer in women in the UK. Around 34,000 new cases are diagnosed every year, and in Scotland one-in-12 women will develop the disease at some point ... many different parties. The message managed to get across to an audience it wouldn t normally reach ...

Profile: Paul Taaffe, Hill and Knowlton - Aiming to take H&K to the top/Paul Taaffe harbours ambitions of taking over the communications world

I could get a work permit. Taaffe s impromptu world tour ended when he ran out of money ... opportunities to develop in the international arena were limited. We did some international assignments ...

Going green: Corporates are bowing to public opinion and greening up their acts

to trust and from where can I get a reliable steer? . Supermarkets are happy to fill the void ... problems they may have encountered. We aim to get companies actively involved in the debate ... . And the companies in turn get to involve themselves in a grown-up approach to sustainable development ...

Dome architects seek PR chief for in-house unit

. Simon Smithson, one of the firm s 14 directors said Previously, some of the different departments ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

and timing of the announcement on 27 November seemed well planned. With some notice of the latest ... before the announcement of the rebranding to the press. To some customers this is clearly alienating ...

Diary: Guest required no cash for flaunting DVDs for Warner

organised some successful promotions with tabloids, and last week the Times film and video critic Geoff ...

McCallum takes merged NHS job

some 100 staff covering the NHS, public health and social care, including social workers ...

Platform: Keeping tabs on electronic communications - An ignorance of the laws pertaining to electronic communications can leave PR agencies open to litigation, says Suzanne Kemble

, however getting legal advice on every activity carried out by the agency would not only be costly ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

their taxes and if things go wrong, we ll get the flak, not the PR consultancy or the developers, since ...

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