19 Dec 1998
| by DAVID MURPHY
to ask them
what they like and dislike about the equipment they use and to gather
some front ...
are time consuming and potentially embarrassing. Some of
the cheaper notebooks won t, and then you re ...
the presentation, but sometimes with a
trackball you get a one-second delay while you try to position ...
19 Dec 1998
| by DANNY ROGERS
A small story toward the back of the Evening Standard last week
sent a chill through London s top restaurateurs. It was the news that
two of the City s biggest employers, Hong Kong and Shanghai Bank and
stockbroker Merrill Lynch, have put a pounds 30-per-head limit on
expense account lunches.
17 Dec 1998
| by ROB GRAY
was delisted and a deal has been done with Channel
4, and some newspapers, notably The Telegraph ...
effect on sales? All of the above?
These are some of the variables with which the industry ...
that 79% of the UK s largest companies now measure the results of PR
programmes in some way ...
11 Dec 1998
| by ALASDAIR REID
but the sorts of abuses that some people are worried
about just don t make economic sense. They re just ...
04 Dec 1998
| by ALASDAIR REID
network, has set himself some tough targets.
As always with ITV, it isn t that simple. Nigel ...
is slightly woolly. The gist is clear though. Digital is
the highest funding priority.
Some Carlton ...
has been conspicuously cautious on this issue.
But should it be making a concerted play for some ...
27 Nov 1998
| by JULIETTE GARSIDE
Social workers are failing to get their message across to the
media, resulting in overwhelmingly...Social workers are failing to get their message across to the
media, resulting in overwhelmingly negative coverage, according to a
study undertaken by Sheffield University sociology lecturer Bob
Franklin. Negative articles outweighed positive ones fourfold in the
broadsheets and by a factor of 15 ...
20 Nov 1998
| by CHARLOTTE KHAN, an associate board dire
feature
on women with some medical secrets . A woman who can t stop swearing,
one who feels like sleeping all the time and another who just can t get
enough sex. Perhaps I m normal after all, I think ...
to the usual type of material one gets in such a title.
What really lets the title down is the rest ...
19 Nov 1998
| by JAMES CURTIS
.
As she waits for the pasta to cook she goes through some direct mail,
scans the small print, throws some of it away and adds the items she
wants to keep to a clip on the fridge door.
She ...
marketers going to ever greater
lengths to get inside the heads, homes and fridges of the British ...
13 Nov 1998
| by RICHARD COOK
ACHIM TWARDY
Managing director and head of group Zeitungsgruppe Bild
Bild has some claim to be the biggest daily paper in the world and is
certainly, by some considerable distance ...
. Newspapers never get their fair
share of ad agencies attention. In fact, the 40-year-old Overby is in
a ...
13 Nov 1998
| by JIM DAVIES
and were
very relaxed and comfortable in front of the camera. It s a shame some
of their improvisations didn t stay in, they were so funny.
So how do you go about getting a half-decent performance ...