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four veteran presenters to divulge some of their trade secrets

to ask them what they like and dislike about the equipment they use and to gather some front ... are time consuming and potentially embarrassing. Some of the cheaper notebooks won t, and then you re ... the presentation, but sometimes with a trackball you get a one-second delay while you try to position ...

has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

A small story toward the back of the Evening Standard last week sent a chill through London s top restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank and stockbroker Merrill Lynch, have put a pounds 30-per-head limit on expense account lunches.

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need

was delisted and a deal has been done with Channel 4, and some newspapers, notably The Telegraph ... effect on sales? All of the above? These are some of the variables with which the industry ... that 79% of the UK s largest companies now measure the results of PR programmes in some way ...

to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free

but the sorts of abuses that some people are worried about just don t make economic sense. They re just ...

for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total

network, has set himself some tough targets. As always with ITV, it isn t that simple. Nigel ... is slightly woolly. The gist is clear though. Digital is the highest funding priority. Some Carlton ... has been conspicuously cautious on this issue. But should it be making a concerted play for some ...

STOP PRESS: Social workers still get a bad press

Social workers are failing to get their message across to the media, resulting in overwhelmingly...Social workers are failing to get their message across to the media, resulting in overwhelmingly negative coverage, according to a study undertaken by Sheffield University sociology lecturer Bob Franklin. Negative articles outweighed positive ones fourfold in the broadsheets and by a factor of 15 ...

MEDIA: REAL HEALTH & BEAUTY - AN EXPERT’S VIEW. Despite some weird tales, the latest health

feature on women with some medical secrets . A woman who can t stop swearing, one who feels like sleeping all the time and another who just can t get enough sex. Perhaps I m normal after all, I think ... to the usual type of material one gets in such a title. What really lets the title down is the rest ...

? James Curtis reports on the latest industry efforts to get closer to consumers

. As she waits for the pasta to cook she goes through some direct mail, scans the small print, throws some of it away and adds the items she wants to keep to a clip on the fridge door. She ... marketers going to ever greater lengths to get inside the heads, homes and fridges of the British ...

of the internet are major issues facing the ad departments in some of Europe’s top newspapers. Richard Cook

ACHIM TWARDY Managing director and head of group Zeitungsgruppe Bild Bild has some claim to be the biggest daily paper in the world and is certainly, by some considerable distance ... . Newspapers never get their fair share of ad agencies attention. In fact, the 40-year-old Overby is in a ...

CAMPAIGN CRAFT: THE CREATIVE ISSUE - How directors can get a good performance from amateurs

and were very relaxed and comfortable in front of the camera. It s a shame some of their improvisations didn t stay in, they were so funny. So how do you go about getting a half-decent performance ...

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