to remove filtersDeepend hires Peter Beech as new managing director
21 Dec 1998
has accepted our offer to become managing director in London in preference to some significant ...
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Deepend hires Peter Beech as new managing director
21 Dec 1998
has accepted our offer to become managing director in London in preference to some significant ...
CAMPAIGN DIARY: She magazine gets to grips with man for its masculine makeover
18 Dec 1998 | by MAIRI CLARK
Of all the objects that could be said to need a dramatic revamp, few can beat the image of men. So She magazine asked seven agencies to come up with a campaign to relaunch the much-maligned male species.
LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled
18 Dec 1998 | by ANDREW GRICE
on tobacco promotion (Campaign, last week), another door will open - for some agencies, at least....on tobacco promotion (Campaign, last week), another door will open - for some agencies, at least ... of the action. It will also provide some compensation for the outdoor industry which, according ... , the director-general of the AA, says. The impact on some parts of the industry will be greater, especially ...
CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes
18 Dec 1998 | by ROBERT DWEK
British Airways has hit some turbulence in recent months. There has been the defection of many...British Airways has hit some turbulence in recent months. There has been the defection of many ... to address the heavier stuff. Such defensiveness - some might say paranoia - does not suggest a company ... BA could get its PR department to forge a more interdependent working partnership with the media. ...
MEDIA HEADLINER: Daily Mail’s top adman looks to reinvigorate Sunday paper - Mike Ironside is relishing his new role at the Mail on Sunday, Anna Griffiths says
18 Dec 1998 | by ANNA GRIFFITHS
at the moment. Such is his glee at getting the managing director s job at the Mail on Sunday - just days after...at the moment. Such is his glee at getting the managing director s job at the Mail on Sunday - just days ... adds: You get a much broader feel for the marketplace than talking to people in this industry. I ... at Associated saw fit to promote Ironside, as industry insiders say he was getting restless after doing ...
O&M shows misery of Christmas in ad for the Samaritans
18 Dec 1998 | by JOHN TYLEE
the fact that, for some people, the festive season is the most miserable time of the year.
MEDIA PERSPECTIVE: Christmas wishes or wishful thinking from media land?
18 Dec 1998 | by CLAIRE BEALE
s Lapland grotto. In the interests of the media community, I have managed to get my hands on a number...into Santa s Lapland grotto. In the interests of the media community, I have managed to get my hands on a ... they re hoping this year s message gets through. Top of their Christmas wish-list is a modest plea ... is getting lonely. Its US parent has cruelly stamped on one budding romance, and now most of the good ...
PRIVATE VIEW
18 Dec 1998 | by ANDREW CRACKNELL
This is the Christmas edition so I ll get the rough stuff out of the way quickly by saying...This is the Christmas edition so I ll get the rough stuff out of the way quickly by saying there are very few certainties in the increasingly bewildering world of the creative director. One ... about the offensive exploitation of Christmas - it s a little late in my career to get touchy about ...
Omnicom and AMV finally sign merger contract for #346m
18 Dec 1998 | by JOHN TYLEE
The Abbott Mead Vickers group has ended 13 years as a public company with its absorption into the Omnicom empire in a #346 million deal. The agreement, which has been expected for some weeks ... will be worth about #4 million, and Michael Baulk, the chief executive, who will get about #1 million worth ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
