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CAMPAIGNS: Business targets a killer cancer - Public Awareness

every year, and in Scotland one-in-12 women will develop the disease at some point in their lives...Breast cancer is the most common cancer in women in the UK. Around 34,000 new cases are diagnosed every year, and in Scotland one-in-12 women will develop the disease at some point ... many different parties. The message managed to get across to an audience it wouldn t normally reach ...

THIS WEEK’S BIG QUESTION: Should you sponsor Christmas?

hype is everything. Some brands get away with it. Most should not want to. Peter Noble Peter Noble PR Christmas has been a commercial enterprise for some time, so it would seem a ... think Tango has simply done blatantly the easiest thing that it could which is to sponsor some ...

Profile: Paul Taaffe, Hill and Knowlton - Aiming to take H&K to the top/Paul Taaffe harbours ambitions of taking over the communications world

I could get a work permit. Taaffe s impromptu world tour ended when he ran out of money ... opportunities to develop in the international arena were limited. We did some international assignments ...

Going green: Corporates are bowing to public opinion and greening up their acts

to trust and from where can I get a reliable steer? . Supermarkets are happy to fill the void ... problems they may have encountered. We aim to get companies actively involved in the debate ... . And the companies in turn get to involve themselves in a grown-up approach to sustainable development ...

Dome architects seek PR chief for in-house unit

. Simon Smithson, one of the firm s 14 directors said Previously, some of the different departments ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

and timing of the announcement on 27 November seemed well planned. With some notice of the latest ... before the announcement of the rebranding to the press. To some customers this is clearly alienating ...

Diary: Guest required no cash for flaunting DVDs for Warner

organised some successful promotions with tabloids, and last week the Times film and video critic Geoff ...

McCallum takes merged NHS job

some 100 staff covering the NHS, public health and social care, including social workers ...

MEDIA: By misreading its readership the European set its own fate

, their willingness to invest tens of millions of pounds, and think long term could not get around the basic problem ...

MEDIA PROFILE: The serious side of glamour - Justine Picardie, features editor, Vogue

takes 100 calls to get it then so be it, she says. Having worked on Marie Claire, the Observer ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.