to remove filtersBand and Brown lands TNT International PR
30 Oct 1998 | by SOPHIE BARKER
of its work will involve relaunching some of TNT International s products. Band and Brown chief ...
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FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience
27 Nov 1998 | by MARY COWLETT
programmes falling and the advertising pot not getting any bigger, commercially backed programmes will need ... programme. He adds: Companies will have absolute control of the content and be able to get ... : The broadcast media can t be sidelined or ignored any more. Companies that don t get involved in broadcast PR ...
Direct action at the IoD: As director general of the Institute of Directors, Tim Melville-Ross is on a mission to project a more positive image of business to a cynical public. Rob Gray reports
02 Oct 1998 | by ROB GRAY
to get a view of why people sometimes take a slightly hostile view of business. More than once ... responsibility for the environment with some of the business ambassadors. The grand strategy, subject ...
Diary: Harvard PR shot an e-mail into the air, it fell to earth they knew not where
25 Sep 1998 | by IAN DARBY
that he be left off her next e-mail list and added: If you get really desperate I can suggest a couple ...
Diary: Big cheese with animal magnetism wins Yellow Pages
18 Sep 1998 | by Ian Darby
I ve heard of some peculiar ways for agencies to celebrate account wins in my time but Christopher...I ve heard of some peculiar ways for agencies to celebrate account wins in my time but Christopher Broadbent, chairman of Barclay Stratton, impressed me with his reaction to the agency s recent Yellow Pages appointment. Broadbent was driving down to Sussex for a few days rest when Yellow ...
FOCUS: RECRUITMENT - Making the jump through the ranks/Employers are spoilt for choice as far as graduates go, but when it comes to finding skilled, middle level staff, the situation is somewhat grim Mary Cowlett reports.
18 Sep 1998 | by MARY COWLETT
handling. Harrison says that often these differing responsibilities drive some talented ... realistically be achieved, I think some people feel the rewards are not worth the pressures, he says ... . So how do agencies get round the dearth of talent that currently exists within the consultancy ...
FOCUS: BUSINESS TELEVISION - BTV is now at a screen near you/High quality business television that is delivered directly to PCs offers huge potential for training as well as enabling broadcasters to reach wider audiences. Nick Purdom reports
17 Jul 1998 | by NICK PURDOM
the message. The issue at the moment is how to get that quality. Telephone lines, even ISDN lines ... that already have satellite networks in place, or that can get the planning permission needed to install ... frames per second, which means you get a very jerky image. However, a LAN (Local Area Network) capable ...
MEDIA: IN BRIEF - IT world gets Silicon TV network
10 Jul 1998 | by IAN DARBY
Network Multimedia TV has launched Silicon, the first internet-based European TV network for IT professionals. The 30-strong editorial team is led by Anna Russell. It delivers real-time newswire content, analysis, debates and interviews in a combined text and video format.
CAMPAIGNS: Knowing when it’s the real thing - Research
03 Jul 1998 | by JENNIFER WHITEHEAD
. Although counterfeiting alone is estimated to cost British industry some pounds 2 billion in lost sales ...
Partnerships: Time to question the role of partnerships - Despite Goldman Sachs’ decision to become a public company, many PR agencies still believe that the partnership ethos has a role to play in consulting firms
26 Jun 1998 | by IAN DARBY
for many PR agencies. Thomas says: One reason to go public is to get access to growth funds. With a ... partners. It provides more of an incentive for people throughout the company. However, some ... senior executives as in some companies. This is in marked contrast to FD s previous ownership structure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
