to remove filtersMEDIA CHOICE: REAL HEALTH & BEAUTY
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
not to get stressed out at Christmas and How to spot a liar make it more of a general women s magazine ...
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Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
with which it gets its ads to market and their quality. A major element of the programme will include improved quality control checks between marketing departments and agencies, to get the two to work ...
PRIVATE VIEW
18 Dec 1998 | by ANDREW CRACKNELL
This is the Christmas edition so I ll get the rough stuff out of the way quickly by saying...This is the Christmas edition so I ll get the rough stuff out of the way quickly by saying there are very few certainties in the increasingly bewildering world of the creative director. One ... about the offensive exploitation of Christmas - it s a little late in my career to get touchy about ...
MEDIA SPOTLIGHT ON: LONDON NEWSPAPER MARKET - Associated launch could see a renewed London press war. Maxwell was crushed but the Standard faces a new danger, Alasdair Reid says
18 Dec 1998 | by ALASDAIR REID
paper mate? He certainly had. Some believed that the fallout from that conflict had cast a ... scorching some earth? As it happens, the launch plans would have been announced weeks ago ... of the popular and mid-market nationals. If Associated gets it right, this could become an advertising ...
EDITORIAL: Dentsu aims to boost US appeal through Burnett
18 Dec 1998 | by STEFANO HATFIELD
Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global network, possesses a lot of the old can do spirit that fuelled the Saatchi brothers empire-building in the 80s. Its flotation, set for 2001, is aimed at securing the resources not only to get ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
proved itself as a vehicle for some of the most effective, big-budget marketing and sponsorship ...
THIS WEEK’S BIG QUESTION: Should you sponsor Christmas?
11 Dec 1998 | by SUZAN LEAVY
hype is everything. Some brands get away with it. Most should not want to. Peter Noble Peter Noble PR Christmas has been a commercial enterprise for some time, so it would seem a ... think Tango has simply done blatantly the easiest thing that it could which is to sponsor some ...
Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
to trust and from where can I get a reliable steer? . Supermarkets are happy to fill the void ... problems they may have encountered. We aim to get companies actively involved in the debate ... . And the companies in turn get to involve themselves in a grown-up approach to sustainable development ...
Four shortlisted for Campbell Distillers work
04 Dec 1998 | by SIMON ELLERY
Campbell Distillers, which owns drinks brands including Jameson Irish whiskey and Pernod, has shortlisted four agencies to pitch for a new UK consumer PR campaign. Richmond Towers, Attenborough Associates, R They are speciality brands that need some creative thought that links into the work we ...
DIARY: Ruby’s attitude is a world away from the catwalk
04 Dec 1998 | by JULIETTE GARSIDE
The Body Shop s PR team tackled what many would consider to be a pretty tough job last week. It s a challenge at the best of times turning a character into a celebrity personality, but what do you do when your client is a mannequin? And the task gets even harder when your mannequin ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
