19 Dec 1998
| by STEVE BELL
since October last year among 2000
personal and business customers, some of whom are now migrating ...
18 Dec 1998
| by MAIRI CLARK
that those who didn t get their jobs through old school chums and
friends of the family did start ...
t see how licking some tramp s vomit off your office s front
step or warming up cold toilet seats ...
18 Dec 1998
| by KEN GOFTON
giant.
Others say it has been even more successful as a cunning ploy to get
round unrealistic ...
17 Dec 1998
| by JANE BAINBRIDGE
proved itself as a vehicle for some of the most effective, big-budget
marketing and sponsorship ...
11 Dec 1998
| by GABRIELLE SHAW
and timing of the announcement on 27 November seemed well
planned.
With some notice of the latest ...
before the
announcement of the rebranding to the press. To some customers this is
clearly alienating ...
04 Dec 1998
| by JOHN OWEN
programming. Well, let s hope those pledges turn out to be more than hot
air - it would be easy for some...programming. Well, let s hope those pledges turn out to be more than hot
air - it would be easy for some of the smaller rebates to get swallowed
up in ongoing digital investment or, dare one say it, find a snug ...
. Will the ITC be more lenient or will it get tougher? It s an
interesting gamble, but one which - if it goes ...
04 Dec 1998
| by ALASDAIR REID
network, has set himself some tough targets.
As always with ITV, it isn t that simple. Nigel ...
is slightly woolly. The gist is clear though. Digital is
the highest funding priority.
Some Carlton ...
has been conspicuously cautious on this issue.
But should it be making a concerted play for some ...
04 Dec 1998
| by CAROLINE MARSHALL
What do you get for pounds 10,000 in advertising these days? Take
your pick from a couple of days...What do you get for pounds 10,000 in advertising these days? Take
your pick from a couple of days with an HHCL project team, a double-page
spread in Campaign, a day s commercial directing from the likes of Paul
Weiland or a year s parking space for the agency chairman in central
London. Those ...
04 Dec 1998
| by DICK SAUNDERS, a director of Cardew and
happen and what you see is what
you get .
Financial PR is changing. But is changing in a way ...
of roles, from
friend and mentor to lightning conductor. Maybe there are some that fit
the caricatures ...
04 Dec 1998
| by SIMON ELLERY
business, get a bigger name in the
community and let other people know about our success ...