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NatWest offers banking via PC

since October last year among 2000 personal and business customers, some of whom are now migrating ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

that those who didn t get their jobs through old school chums and friends of the family did start ... t see how licking some tramp s vomit off your office s front step or warming up cold toilet seats ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

giant. Others say it has been even more successful as a cunning ploy to get round unrealistic ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

proved itself as a vehicle for some of the most effective, big-budget marketing and sponsorship ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

and timing of the announcement on 27 November seemed well planned. With some notice of the latest ... before the announcement of the rebranding to the press. To some customers this is clearly alienating ...

PERSPECTIVE: No losers in the ITC cash handout but the luck can’t last

programming. Well, let s hope those pledges turn out to be more than hot air - it would be easy for some...programming. Well, let s hope those pledges turn out to be more than hot air - it would be easy for some of the smaller rebates to get swallowed up in ongoing digital investment or, dare one say it, find a snug ... . Will the ITC be more lenient or will it get tougher? It s an interesting gamble, but one which - if it goes ...

for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total

network, has set himself some tough targets. As always with ITV, it isn t that simple. Nigel ... is slightly woolly. The gist is clear though. Digital is the highest funding priority. Some Carlton ... has been conspicuously cautious on this issue. But should it be making a concerted play for some ...

PERSPECTIVE: Consumer groups can’t take place of agency judgment

What do you get for pounds 10,000 in advertising these days? Take your pick from a couple of days...What do you get for pounds 10,000 in advertising these days? Take your pick from a couple of days with an HHCL project team, a double-page spread in Campaign, a day s commercial directing from the likes of Paul Weiland or a year s parking space for the agency chairman in central London. Those ...

COMMENT PLATFORM: Leave financial PR to the professionals - Financial PR agencies which aren’t able to offer strategic advice at all levels won’t survive long in today’s market , says Dick Saunders

happen and what you see is what you get . Financial PR is changing. But is changing in a way ... of roles, from friend and mentor to lightning conductor. Maybe there are some that fit the caricatures ...

INTERNATIONAL: Hunzinger lands Metallbank float

business, get a bigger name in the community and let other people know about our success ...

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