to remove filtersCAMPAIGNS: Local Government PR - Dundee builds on biotechnology
04 Dec 1998 | by NICOLA TYRRELL
attributes of the city s leading scientists. This provided a lively and broad-based platform for getting ...
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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports
04 Dec 1998 | by ROBERT GRAY
medicines are the only form of NHS treatment to need a licence. To get one they have to prove ... challenge to get across the key benefits of a product without it being trivialised. And if patients ... the point that in some areas patients had waited for as long as ten years for reconstructive surgery ...
CAMPAIGNS: Judge and Jury - One victory doesn’t win the war on animal experiments - In view of the overwhelming public opinion in favour of banning animal experimentation, last week’s ban on using animals for cosmetic testing seems rather
27 Nov 1998 | by MARK CHATAWAY
next to the five million animals killed each year in labs before anyone even gets around to experimenting on them. At some point, the PR people within the animal rights movement will get ... able to handle this one. Yet, it has taken 11 years to get the Government to introduce the most basic ...
What The Papers Say: Viagra fails to get economic message across
25 Sep 1998 | by ROBERT GRAY
, the message that Viagra is cheaper than alternative treatments did not get through as much as it could have ...
Judge and Jury: Action needs to be taken to curb the prescription of antibiotics - The Government needs to act quickly if it wants to prevent more strains of antibiotic resitant bacteria from emerging, says Rachel Dalton, director of healthcare, Charles B
11 Sep 1998 | by RACHEL DALTON
prescribing habits by GPs. Little attention has been given to the fact that patients are in some ways also ... . But if the problem lies in patient expectations, as some GPs suggest, why then hasn t the Government commenced ...
INTERNATIONAL: Public responds to Monsanto PR campaign
24 Jul 1998 | by MAGGIE BROWN
that the technology has many critics and give contact details for some of them, as well as for Monsanto s hotline ...
B-M hires Brain for consumer PR
24 Jul 1998 | by KATHY GREENE
of in the same way as some of our colleague agencies like Cohn and Wolfe, Paragon and Lexis. Brain ...
CAMPAIGNS: Judge and Jury - Mirror, mirror on the wall, who wants honesty at all? Consumers don’t want truth when it comes to their cosmetics, they want glamour, says Sean Larkins, account director, Addition PR
24 Jul 1998 | by SEAN LARKINS, account director, Additio
Being totally honest with the public can be dangerous. It didn t work for Ratners ( Our earrings are crap ). It didn t work for the Tories ( Yes it hurt, yes it worked ). So will it work for The Body Shop? Their latest campaign - to inject some reality into the beauty industry - boasts ...
Moritz Hunzinger negotiates to buy CommServ
15 May 1998 | by JULIETTE GARSIDE
Falcke, who reports to Nusch. CommServ is retained by a range of Hoechst companies and some external ...
Pharmaceutical Society creates public affairs post
01 May 1998 | by SOPHIE BARKER
and the public. We need to respond quickly to initiatives in the National Health Services, and we need to get ... to professional groups aside from doctors, vets and some nurses. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
