04 Dec 1998
| by HANSPETER SCHWEIZER, the creative direc
,
incorporates the strapline reduce to the max . We are curious to see
what they will do next to get tongues ...
03 Dec 1998
| by LISA CAMPBELL
also revealed that women are most likely to get a box of chocolates as a
present, while both men...Boots the Chemist is the most visited store by consumers in the
hunt for Christmas presents, with Woolworths a close second, according
to research by market research company Taylor Nelson Sofres. The survey
also revealed that women are most likely to get a box of chocolates as a
present, while both ...
03 Dec 1998
| by LISA CAMPBELL
Virgin Clothing is to slash prices on its new product range by up
to 30% in recognition that the brand is more value than premium.
Marketing manager Sue Powell explained the price cuts by saying: The
Virgin brand is all about value, and we want to get the value right.
However, when the brand launched ...
27 Nov 1998
| by ELEANOR TRICKETT
films, trampoline and parachute , demonstrate that condoms
are fun and that you can get lucky ...
19 Nov 1998
| by SIMON R THOMPSON, Marketing director, T
Site: Paul Smith
Where to find it: www.paulsmith.co.uk
Forget Cool Britannia. To a worldwide audience Britain s image remains
stuck in the past and Britishness is still an embarrassment to some
British business.
Paul Smith has been campaigning for the past four years ...
13 Nov 1998
| by HARRIET GREEN
with the Martin Agency. This assignment provides us with some
strategic challenges and the opportunity ...
13 Nov 1998
| by ELEANOR TRICKETT
with some
innovative ideas for the brand.
French Connection s advertising activity has centred ...
30 Oct 1998
| by MAIRI CLARK
of ads which aim to get Londoners
running....Nike is launching its first campaign through Wieden s
London office next week with a series of ads which aim to get Londoners
running.
Five 30-second and two ten-second TV spots eschew the stylish cool
typical of the sector and even poke fun at fashion-conscious people who
wear trainers ...
30 Oct 1998
| by ROSS SLEIGHT, a director of BMP InterAc
- commodity news from PA
supplemented by some site reviews - and utility provided by a choice of
Lycos ...
in detail. What irks
me, though, is that the site requires some registration before entering,
and the only visible value the user gets for this is a personalised
welcome message. So as Egg compiles a ...
29 Oct 1998
| by PHIL REDDING, Deputy md pres.co (former
than
the actual Ted Baker brand. This is disappointing and it misses the
point.
You do get a ...
it
off.
The Flash miniview box is a nice feature that adds some visual life to
the experience ...