19 Dec 1998
| by ROBERT MCLUHAN
viewers, but raised some political hackles in
the West Country with its irreverent view of the region....viewers, but raised some political hackles in
the West Country with its irreverent view of the region ...
get forgotten at the back of the
cupboard, says account director Kate Clark. The ad is intended ...
, says Clark.
However, it picked up some unintended publicity by irritating local
politicians ...
19 Dec 1998
| by DAVID MURPHY
get to go to some matches and I recently watched their 5-1 annihilation
of Wimbledon.
Who ...
drinking Carling to get
free match balls, but the league wouldn t let them use them.
What was your ...
19 Dec 1998
| by STEVE BELL
with which it gets its ads to market and their quality.
A major element of the programme will include improved quality control
checks between marketing departments and agencies, to get the two to
work ...
18 Dec 1998
| by CLAIRE COZENS
t wait to get going.
Andrew Mann, the marketing director for Cadbury Schweppes in the UK ...
17 Dec 1998
| by DANNY ROGERS
Vaux Breweries has appointed Newcastle-based agency Robson Brown to
handle marketing for its new drink, Buzz Lager, aimed at affluent female
drinkers.
17 Dec 1998
| by JANE BAINBRIDGE
into national consumer giveaway magazines;
Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and
Homecare, its first foray into national consumer giveaway magazines;
Rumours continue that Golden Wonder will pull out of packaged nuts,
having failed to increase market share beyond 5%; the BBC announces
healthier ratings of 49 ...
17 Dec 1998
| by CONOR DIGNAM
to get in touch with Father
Christmas.
I m sorry ... can you repeat that name?
Yes ...
on Coca-Cola Christmas packaging.
But there are some in the advertising and marketing business who ...
because Father Christmas
was there.
More and more stores are quietly getting rid of Father ...
17 Dec 1998
| by DANNY ROGERS
come after Kellogg already shed some 1200 staff between 1995 and 1996.
In the UK this week ...
17 Dec 1998
| by DANNY ROGERS
the new strategy was designed to drive sales and get growth
back on track . He was responding to 1998 ...
17 Dec 1998
| by RAYMOND SNODDY
% of people enjoyed New Year more knowing that they could get
home without paying.
However ...