19 Dec 1998
| by ROBERT MCLUHAN
viewers, but raised some political hackles in
the West Country with its irreverent view of the region....viewers, but raised some political hackles in
the West Country with its irreverent view of the region ...
get forgotten at the back of the
cupboard, says account director Kate Clark. The ad is intended ...
, says Clark.
However, it picked up some unintended publicity by irritating local
politicians ...
19 Dec 1998
| by LISA CAMPBELL
The government has picked advertising agency DMB Jobline Direct .
The agency will produce a pounds 3m campaign comprising five TV ads,
four radio ads and a leaflet. The campaign will run between January and
March next year.
The brief is to get social security claimants and other non ...
19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
English reserve.
Some complainants objected that the strapline Don t be so English ...
19 Dec 1998
| by LISA CAMPBELL
service.
There are certainly some positive measures in the review. The Post
Office will be given ...
established, and
some of the proposed changes could be good news for marketers. If it
moved into direct ...
19 Dec 1998
| by CONOR DIGNAM
the country regularly sold out, there is money to be made from
televising some of the 320 matches per season ...
18 Dec 1998
| by ANDREW GRICE
on tobacco promotion (Campaign,
last week), another door will open - for some agencies, at least....on tobacco promotion (Campaign,
last week), another door will open - for some agencies, at least ...
of the action. It will also provide
some compensation for the outdoor industry which, according ...
,
the director-general of the AA, says. The impact on some parts of the
industry will be greater, especially ...
18 Dec 1998
| by JOHN TYLEE
the fact that, for some people,
the festive season is the most miserable time of the year.
18 Dec 1998
| by EMMA HALL
BMP DDB launches its first work for Nicorette this week with a
black-and-white film set on a submarine in the Baltic Sea 30 years
ago.
The campaign s strapline, for when you get the urge ...
, he corrects his note to read
helps overcome some urges . With a wicked smile, he then draws ...
18 Dec 1998
| by JOHN OWEN
Centre refused to pass the MAG
campaign for nationwide use although some stations, including Capital ...
17 Dec 1998
| by CONOR DIGNAM
to get in touch with Father
Christmas.
I m sorry ... can you repeat that name?
Yes ...
on Coca-Cola Christmas packaging.
But there are some in the advertising and marketing business who ...
because Father Christmas
was there.
More and more stores are quietly getting rid of Father ...