to remove filtersMEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
Homebase wanted to get across was not only that its products are good value, but that they are of better ...
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- Digital marketing (33)
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has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports
19 Dec 1998 | by DANNY ROGERS
A small story toward the back of the Evening Standard last week sent a chill through London s top restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank and stockbroker Merrill Lynch, have put a pounds 30-per-head limit on expense account lunches.
Shell unveils new ’green’ petrol
19 Dec 1998 | by NEILL DENNY
was said to improve engine performance but contained additives that caused engine damage in some cars ...
Euro TV ad provokes complaints
19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin
English reserve. Some complainants objected that the strapline Don t be so English ...
CAREERS: Competition - Name that company!
19 Dec 1998
comprised of two businesses; leisure and retail, and has recently undergone some restructuring ...
EDITORIAL: Why Post Office reforms fail to deliver the goods
19 Dec 1998 | by LISA CAMPBELL
service. There are certainly some positive measures in the review. The Post Office will be given ... established, and some of the proposed changes could be good news for marketers. If it moved into direct ...
NEW MEDIA CHOICE: HAMLEYS
19 Dec 1998 | by NIGEL WALLEY, Managing Partner, Deciphe
there are parents all over the UK who would pay extra not to have to go into the store, if they could get ...
AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol
19 Dec 1998 | by CLAIRE MURPHY and BINNUR BEYAZTAS
costs and investing in added value services. This means getting together and taking advantage ...
MARKETING MIX: That was the week that was
17 Dec 1998 | by JANE BAINBRIDGE
into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and Homecare, its first foray into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts, having failed to increase market share beyond 5%; the BBC announces healthier ratings of 49 ...
EDITORIAL: Nothing to shout about
17 Dec 1998 | by DANNY ROGERS
responsible is Abbott Mead Vickers, which has done some fine work for Sainsbury s in the past. But we re...So Sainsbury s TV ad with John Cleese yelling at the retailer s staff has been voted the most irritating of the year. It has now been given the thumbs down by Sainsbury s staff and consumers. The agency responsible is Abbott Mead Vickers, which has done some fine work for Sainsbury s in the past ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
