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DESIGN CHOICE: NOKIA

to get hold of, with a host of celebrities snapping them up including Prince Naseem, Michael Owen ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

to get in touch with Father Christmas. I m sorry ... can you repeat that name? Yes ... on Coca-Cola Christmas packaging. But there are some in the advertising and marketing business who ... because Father Christmas was there. More and more stores are quietly getting rid of Father ...

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

should I be greeted by when I get there but a chirpy little virtual shopping assistant, keen as mustard ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

proved itself as a vehicle for some of the most effective, big-budget marketing and sponsorship ...

to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free

but the sorts of abuses that some people are worried about just don t make economic sense. They re just ...

ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan

Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its...Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street ... with the feedback it has been getting. Intel now offers the high performance Pentium II processor ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

. But some UK observers are doubtful. Microsoft s pricing strategy is all about getting maximum return ... and the Windows operating system, it has still some way to go before its gains control of the back office ... . Ironically, the deal could also help get Microsoft s Bill Gates off the legal hook in his battle ...

TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

to get the information they want, unless of course you are actively seeking a lower response, he says ... Line, and can get away with using local-rate numbers. The reaction to the research s holiday ad ... when they get their main exposure to advertising communications by watching TV, and reading papers ...

BT pulls Highway ads as service struggles

demand, but has also been let down by problems with some telephone exchanges and the lack ...

LEADER: Where there’s no marketing chief there’s a danger

that they need the ear of the chief executive to really get companies behind the marketing message ...

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