giant. Others say it has been even more successful as a cunning ploy to get round unrealistic ...
to get in touch with Father Christmas. I m sorry ... can you repeat that name? Yes ... on Coca-Cola Christmas packaging. But there are some in the advertising and marketing business who ... because Father Christmas was there. More and more stores are quietly getting rid of Father ...
proved itself as a vehicle for some of the most effective, big-budget marketing and sponsorship ...
-related marketing (CRM) as part of an attempt to become more community focused and reinvest some heart into its...Centrica, the holding company of British Gas, is to increase its commitment to cause-related marketing (CRM) as part of an attempt to become more community focused and reinvest some heart into its corporate image. It is currently reviewing its CRM objectives and is considering putting its ...
Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its...Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street ... with the feedback it has been getting. Intel now offers the high performance Pentium II processor ...
. But some UK observers are doubtful. Microsoft s pricing strategy is all about getting maximum return ... and the Windows operating system, it has still some way to go before its gains control of the back office ... . Ironically, the deal could also help get Microsoft s Bill Gates off the legal hook in his battle ...
of field marketing company FDS, says: One of the main problems was that some of the electricity ... learning curve and we wanted to get as high up on that curve as possible, he says. We eventually found ... to the one providing IT support or trying to get you to home shop. Passive is now passe ...
, however, against companies using technology for its own sake. Two things concern me about some ... popularised in a Japanese children s book some 50 years ago, using two discrete images printed ... customers get closer to it, they can see what s on offer through the preview channel and a printed guide ...
able to avoid seeing ads. Some expressed doubt as to whether users would bother paying the pounds 11 ...
to make it big, otherwise they would get proper jobs. So in the late 80s, when everyone wanted to get ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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