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has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

19 Dec 1998 | by DANNY ROGERS

A small story toward the back of the Evening Standard last week sent a chill through London s top restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank and stockbroker Merrill Lynch, have put a pounds 30-per-head limit on expense account lunches.

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

18 Dec 1998 | by ROBERT DWEK

British Airways has hit some turbulence in recent months. There has been the defection of many...British Airways has hit some turbulence in recent months. There has been the defection of many ... to address the heavier stuff. Such defensiveness - some might say paranoia - does not suggest a company ... BA could get its PR department to forge a more interdependent working partnership with the media. ...

MEDIA CASE STUDY: BUD ICE

17 Dec 1998 | by RAYMOND SNODDY

% of people enjoyed New Year more knowing that they could get home without paying. However ...

MARKETING MIX: Brand manager of the week

17 Dec 1998 | by JANE BAINBRIDGE

was called up to a hotelier s bedroom one afternoon to sign some hotel payments. I found her lying ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

proved itself as a vehicle for some of the most effective, big-budget marketing and sponsorship ...

CRAFT: PORTFOLIO - Sharon Maguire

11 Dec 1998 | by MAIRI CLARK

she gets look for the same mood and pace. I d love to be able to do more experimental work but I m ...

Rainey Kelly lands Virgin Direct

04 Dec 1998 | by EMMA HALL

but the trick is not in the execution, it s in getting your head round what to say and how to say it. Rainey ...

INTERNATIONAL: WHAT’S HOT IN SWITZERLAND

04 Dec 1998 | by HANSPETER SCHWEIZER, the creative direc

, incorporates the strapline reduce to the max . We are curious to see what they will do next to get tongues ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

03 Dec 1998 | by JIM CURTIS

operators need to have some local knowledge, says Gray. Sitel gets round this by giving out newspapers ... Go team. After some thought, he concludes: The Italians tend to wave their arms about, the Danes ... . This contrasts with the Big Brother school of employee motivation employed by some call centres, where ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ...

27 Nov 1998

Line. When you do get near to your platform, you have to negotiate your way past commuters ... country. I get out of the way of people going to work. If I m not sure where I m going, I don ... to get from Hyde Park Corner to Green Park. If they made the Tube system enjoyable for those who have ...

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