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in theory - and that’s where some people in the advertising business feel happiest embracing it

30 Jan 1998 | by ALASDAIR REID

believe the political will exists to switch off terrestrial analogue by 2010, digital has to get off ... . And last week, there were mutterings when some agency people realised that there would be no central BDB ... should be making more effort to educate some agencies about this. If, say, UK Gold is part of the BDB ...

/Ellen Taverner prepares get to grips with brand values at Credit Suisse

30 Jan 1998 | by RACHEL BAIRD

comprises some 10 people dotted around the world. She is undaunted by the organisational challenge: I m ...

INTERNATIONAL: Text and Creative Strategies get a PR stake in Bull

30 Jan 1998 | by JULIETTE GARSIDE

BENELUX: French IT giant Groupe Bull has appointed Text 100 in the Netherlands and Creative Strategies in Belgium as its first PR agencies in the Benelux region.

THE KINGS OF MADISON AVENUE: John Wren - In the first of a series of interviews with the top names in US advertising, Caroline Marshall talks to the new head of Omnicom

30 Jan 1998 | by CAROLINE MARSHALL

victim to some of the same insecurity that haunts his UK counterpart....victim to some of the same insecurity that haunts his UK counterpart. Spend on other ... ? That s a curious question, Wren retorts, and one over which people get tangled up in their own ... , although Wren has his own strong views which preclude any ambitions to get into media ownership ...

OMNICOM TAKEOVER OF GGT GROUP: Editor’s comment

30 Jan 1998 | by JOHN TYLEE

-weary UK market can only view the prospect of a combined TBWA Simons Palmer BDDP GGT with some mirth....-weary UK market can only view the prospect of a combined TBWA Simons Palmer BDDP GGT with some mirth ... in the post-merger top line-up? Admittedly, some personnel clashes run deep: it s hard to imagine Trevor ... , they will be apprehensive about the next few weeks. Whatever it says in Omnicom s document, they will need some pretty ...

Diary: Clifford flies one coup, but comes back to perch on a new regime’s roost

30 Jan 1998 | by IAN DARBY

Some PR people may have experienced a vague sense of deja vu last week on learning that publicist...Some PR people may have experienced a vague sense of deja vu last week on learning that publicist Max Clifford was negotiating to represent the Nigerian government. Ibrahim Babangida, the predecessor to the current head of state General Sani Abacha s, seems to have been in dire need of an image ...

ICE WARRIORS: AN EXPERT’S VIEW - David Hipkiss blows both hot and cold after viewing the ITV show, Ice Warriors

30 Jan 1998 | by DAVID HIPKISS

When you get a tricky brief, get help - a lesson I learned early in my career. Enter Joseph aged...When you get a tricky brief, get help - a lesson I learned early in my career. Enter Joseph aged ... Warriors gets top marks for undemanding watchability on the strength of its high-speed physical ... . David Hipkiss, account director at Emap On Air, gets by with a little help from his friends. ...

PERSPECTIVE: GGT’s woes began not with Trott, but with City flotation

30 Jan 1998 | by STEFANO HATFIELD

You d need a heart of stone not to have felt some sympathy for Mike Greenlees this week, and I ve...You d need a heart of stone not to have felt some sympathy for Mike Greenlees this week, and I ve encountered a few. He s made many friends and a few enemies during his rollercoaster ride ... older Saatchi s unique advertising marketplace. Unlike the others (with some licence for Frank ...

INTERNATIONAL: THE DECISION MAKERS/LUIS BASSAT - Olympic feats of the Barcelona boy turned O&M maestro/Karen Yates chats to Spain’s top advertising guru, just returned as regional chief at O&M in London

30 Jan 1998 | by KAREN YATES

Imagine, if you can, an amalgam of Robin Wight and Charles Saatchi. Throw in some John ... and you have some idea of the figure Luis Bassat cuts in his home country of Spain. Now, however ... , then you will get the best people, who will bring in the best clients. The secret of success ...

Agency Rosters: It’s better to talk when the odds are narrowed - British Telecom’s new roster agencies will have the benefits of a streamlined pitching process but will have to turn down rival accounts with no guarantee of work from BT

30 Jan 1998 | by JEMIMAH BAILEY

are not doing paid work, you are still investing time and resources into getting to know a client and its ... to selling digital technology to multi-nationals. Some organisations chose to retain a handful ... their disadvantages. It can get out of control if it is not managed properly - BT s previous situation of having a ...

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