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Lexis takes KP account from Countrywide

10 Dec 1999 | by DAVID MCCORMACK

bonus, said Ryan. Lexis has already done some work across the UB brands with the Free Maths ... Hoops and Skips. United Biscuits retains Countrywide for KP Nuts and McVities trade PR ...

EDITORIAL: Time to open IR information taps

26 Nov 1999 | by GIDON FREEMAN

concerned. Moreover, as the report concludes, analysts can actually get the information through a ...

AGENCY REPORT 1999: Kaizo

19 Nov 1999

assessment mark this year. The evaluation score was poor, and nuts and bolts scores were also relatively ... , with some moans from clients about senior management not spending enough time on accounts. But most ... Relationship with agency 7 10 Nuts and bolts 7 10 Evaluation ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

function increasingly relied on to get the apathetic consumer out of his or her armchair ... -executive management team. McKeon adds that the feedback he gets day-to-day and through regular meetings ... for the products they have seen. Some of them come in clutching their copy of Marie Claire. Jenny Halpern ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

are available worldwide. To get some idea of what a phenomenon it already is in the US and Japan, consider ... . But if advertising to children is banned, companies in this market will have to think more laterally about getting ... and events to get young adults into exclusive screenings of A Bug s Life. Aside from word of mouth ...

DIARY: Draper forgets the PR as he launches ad agency

13 Aug 1999 | by JULIETTE GARSIDE

the world of advertising, Draper has forgotten some of his PR skills. The news broke in last week ...

MEDIA: The BBC must be realistic in how it expects to be funded

23 Jul 1999 | by MAGGIE BROWN

. The commercial companies were slow to realise what was going on: some had not planned to submit evidence ... into top lobbying gear. Getting so many egos to agree, lions lying down with lambs: quite extraordinary ...

EDITORIAL: Lopex wins every way with Havas

23 Jul 1999 | by DR DAVID LEWIS, a Fellow of the Interna

in the wings for some time, but the bullish statements emanating from Incepta (PR Week, 9 July) might have ...

Nevada Bob picks Generation for UK and Europe work

16 Jul 1999 | by SIMON ELLERY

that could get to grips with our market quickly and effectively. ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

02 Jul 1999 | by ROBERT GRAY

promotion reaching the general public, says a DoH spokesperson. Some people will find they are unable ...

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