16 Dec 1999
| by CONOR DIGNAM, Editor
the business missions of some of the
world s biggest companies, from McDonald s to Coca-Cola to Microsoft...up the business missions of some of the
world s biggest companies, from McDonald s to Coca-Cola to Microsoft.
But saying the words is a lot easier than delivering on them, and in
many ways it s getting ...
, you get badly
damaged on the local front. Just ask Coca-Cola. Last week it was
revealed ...
16 Dec 1999
| by RAYMOND SNODDY, media editor of The Tim
be the same
this time.
A Branson bid is, however, great news that will enliven some of the dog
days ...
pencils.
Although Branson is perhaps the marketing supremo for the current
century, some ...
13 Dec 1999
? It s hard enough getting a
media buyer on the phone in the first place, without having to suffer
some teenage wannabe who sounds like Dani Behr with the flu.
As well as being incompetent, some of them ...
have to get past
your target s PA. Some of these make receptionists sound like
over-zealous geisha ...
10 Dec 1999
| by ED SHELTON
was going against public opinion. The
Express went further, some said too far, reporting that William ...
10 Dec 1999
| by DAVID MCCORMACK
.
These changes can be seen as evidence that the sector s biggest brands
are getting increasingly serious about ...
10 Dec 1999
| by DAVID MCCORMACK
bonus, said Ryan.
Lexis has already done some work across the UB brands with the Free
Maths ...
Hoops and Skips.
United Biscuits retains Countrywide for KP Nuts and McVities trade PR ...
10 Dec 1999
| by BERNARD INGHAM
and lobbyists would get short shrift. They didn t
thrive in Soviet Russia and do not flourish in China...and lobbyists would get short shrift. They didn t
thrive in Soviet Russia and do not flourish in China ...
graciously provided by a protectionist state?
Nobody should get worked up by the failure of the World ...
10 Dec 1999
| by CAROLINE MARSHALL
, not unreasonably, what the hell Red Square is. It is, after all,
some way off the PR, awards and any other radar ...
, politely: I don t think this
message was meant for me ...
Thursday, 12.11pm: Eleanor gets ...
Square for some centuries
yet.
But hey, at least they got their (one and only) mention ...
10 Dec 1999
| by DAVID MCCORMACK
Library,
company, and trade association archives, and tracking down some of those
who have links ...
and
being seen as a strategic function, and getting PR into the boardroom.
It seems we have forgotten ...
.
With the current trends of globalisation, consolidation and evaluation
in PR, the industry is getting better ...
10 Dec 1999
| by NICK PURDOM
the specific approaches of different clients. Some will want a
political campaign focused on getting change driven through a political
agenda, some will focus more on mobilising patient groups, and others ...
focus on NICE that is
disseminated throughout the departments of the company.
Getting ...