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OPINION - Leader - Devolving power is a key challenge for global brands

the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft...up the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft. But saying the words is a lot easier than delivering on them, and in many ways it s getting ... , you get badly damaged on the local front. Just ask Coca-Cola. Last week it was revealed ...

OPINION - Branson lottery bid heralds first marketing fight of next century

be the same this time. A Branson bid is, however, great news that will enliven some of the dog days ... pencils. Although Branson is perhaps the marketing supremo for the current century, some ...

DIARY: RANT

? It s hard enough getting a media buyer on the phone in the first place, without having to suffer some teenage wannabe who sounds like Dani Behr with the flu. As well as being incompetent, some of them ... have to get past your target s PA. Some of these make receptionists sound like over-zealous geisha ...

WHAT THE PAPERS SAY: Wills gets a rough ride from the tabloids

was going against public opinion. The Express went further, some said too far, reporting that William ...

OPINION: NEWS ANALYSIS - Booming brewers start to get serious about PR. Consumers are buying more

. These changes can be seen as evidence that the sector s biggest brands are getting increasingly serious about ...

Lexis takes KP account from Countrywide

bonus, said Ryan. Lexis has already done some work across the UB brands with the Free Maths ... Hoops and Skips. United Biscuits retains Countrywide for KP Nuts and McVities trade PR ...

OPINION: Defend capitalism or the PR industry dies

and lobbyists would get short shrift. They didn t thrive in Soviet Russia and do not flourish in China...and lobbyists would get short shrift. They didn t thrive in Soviet Russia and do not flourish in China ... graciously provided by a protectionist state? Nobody should get worked up by the failure of the World ...

CAMPAIGN DIARY: Red Square red-faced over its errant e-mail

, not unreasonably, what the hell Red Square is. It is, after all, some way off the PR, awards and any other radar ... , politely: I don t think this message was meant for me ... Thursday, 12.11pm: Eleanor gets ... Square for some centuries yet. But hey, at least they got their (one and only) mention ...

EDITORIAL: Today’s PR has a solid bloodline

Library, company, and trade association archives, and tracking down some of those who have links ... and being seen as a strategic function, and getting PR into the boardroom. It seems we have forgotten ... . With the current trends of globalisation, consolidation and evaluation in PR, the industry is getting better ...

FOCUS: HEALTHCARE PR - A new pill to swallow. A further layer of healthcare regulation will necessitate greater levels of pre-launch PR for new drugs. Nick Purdom reports

the specific approaches of different clients. Some will want a political campaign focused on getting change driven through a political agenda, some will focus more on mobilising patient groups, and others ... focus on NICE that is disseminated throughout the departments of the company. Getting ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.