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HELPLINE SERVICE - E-mail: marketing@haynet.com

16 Dec 1999 | by BHAVNA MISTRY, editor of Marketing Even

Street wise Q Do you have to get authorisation before carrying out promotional sampling ... , Westminster City Council recommends you get advice from its Special Events Department, on 0171 641 5929 ... . But recently, some have been voicing concerns that computer vandals may see the start of 2000 as an ideal ...

DIRECT - ISBA rails against electoral roll bill

16 Dec 1999 | by IAN DARBY

of an opt-out box for consumers. However, he gave some encouragement to the direct marketing industry ...

HOW TO GET AHEAD: Talk it up - Tackling those tricky interview questions. This week: ’Who do

06 Dec 1999

Red alert! Be on your guard - the interviewer wants an insight into your interpersonal skills. It s best not to pretend you re best pals with everyone.

1st Line apologises after failure to cope with calls

02 Dec 1999 | by ALEXANDRA JARDINE

difficulties getting through to call centres and delays in receiving phones. Last Saturday, 1st Line ... the right level of service . It has postponed some of its November TV advertising until January and has moved some ads to cheaper slots, in the evening, when its lines are less busy. ...

ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born out of three major FMCG companies unable to come up with a half-decent questionnaire, wonders Drayton Bird

02 Dec 1999 | by DRAYTON BIRD

and me - get the most from our busy lives. Do people like you and me ever talk about getting ... ideas to get the most out of your busy life . How nice. I haven t got just one busy life, but two ... or trying to get responses? In my view they re doing both badly. The offer is badly hidden. This was a ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

02 Dec 1999 | by ANDY FRY

EFFECTIVE TRAVEL AND LEISURE TITLE Go The biggest challenge for Premier Magazines in getting ... and stay loyal. The priority for publisher Mediamark was to get to know the Co-op customer ... value. Some 64% of People Management readers regard the title as the most authoritative in the field ...

BAA hands pounds 3m ads business to Claydon Heeley

02 Dec 1999 | by PAUL WHITFIELD

and Stansted airports, has held duty-free prices on some goods but not on tobacco or premium spirits ...

HELPLINE SERVICE: E-mail: marketing@haynet.com

02 Dec 1999 | by CONOR DIGNAM

. Fancy printing and a hard case will raise that to about pounds 1.50. The tricky bit is getting ... used to getting complementary packs of tissues from airlines and car rental companies. Who supplies ...

RELATIONSHIP MARKETING AWARDS 1999: Motor

02 Dec 1999

in a range of media asking former lovers to get in touch. The New Mini was also shown ...

ABTA CONFERENCE: JMC to target budget brands

02 Dec 1999 | by DANNY ROGERS

Thomas Cook is looking at extending its jmc brand into the budget airline business to win back market share from the new wave of low-cost carrier brands. The company is considering switching some of its 30-strong aircraft fleet, all of which will eventually be rebranded with jmc livery ...

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