16 Dec 1999
| by CONOR DIGNAM, Editor
the business missions of some of the
world s biggest companies, from McDonald s to Coca-Cola to Microsoft...up the business missions of some of the
world s biggest companies, from McDonald s to Coca-Cola to Microsoft.
But saying the words is a lot easier than delivering on them, and in
many ways it s getting ...
, you get badly
damaged on the local front. Just ask Coca-Cola. Last week it was
revealed ...
16 Dec 1999
| by SIMON MARQUIS, managing director of Zen
-ups should
know better than to make them. My Filofax has a five- year-old one
lurking in its pages: Get...pages: Get to 14 stone and stay there . Fat chance.
There are others too embarrassing to relate in a ...
merits at least some sort of stiffening of the backbone - a
resetting of the compass. The question is ...
when what you really mean is good .
Strategic media planning is not some arcane ology ...
16 Dec 1999
| by GAIL KEMP
Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several..., last year, with some brands making big budget cuts - including BT, whose 1999 budget was almost ...
individual recalls reveal fewer surprises than previous years, although, as usual, some brands have done particularly well. The following are some of the more remarkable campaigns. The National Lottery ...
16 Dec 1999
| by LAURA MAZUR, a business writer and auth
for them in his sack.
They could certainly do with some seasonal cheer. The century is not
ending ...
up when shareholders were baying for his blood, he
stayed put and used some basic marketing common ...
the brands to get on with things. Contrast the rather dubious way Marks
s clothing brand,
Brooks ...
16 Dec 1999
| by STUART BURNETT, Joint creative director
the block a few times, and I know some creatives spend
much of their careers seeking out agencies where ...
.
Their media-neutral, integrated approach is winning more and more fans
and getting them sexier work, bigger ...
16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
Street wise
Q Do you have to get authorisation before carrying out promotional
sampling ...
, Westminster City Council
recommends you get advice from its Special Events Department, on 0171
641 5929 ...
. But recently, some have been
voicing concerns that computer vandals may see the start of 2000 as an
ideal ...
16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
by HP:ICM. It was both an
artistic and strategic chance to raise some of the issues highlighted ...
. Millions of pounds worth of business is potentially done at some
level through the quality of meetings ...
s Ivett makes the point that some sectors, such as automotive,
already have a pretty polished approach ...
16 Dec 1999
| by ROBERT GRAY
. Licensing is getting harder
because of competition and retailers are finding it hard to pick the
winners ...
Partizan, the Paris company that had
come up with the creature, for a licence. Some 700,000 Flat Erics ...
gold.
Some, though, have greater resources than others. Austin adds: If
Hasbro and Mattel see ...
16 Dec 1999
| by CORDELIA BRABBS
.
Daft is Australian, and an international diplomat who has handled some
of the toughest consumer ...
knack of putting people at their ease, he will get straight to the
point.
Daft will bring ...
as saying of Australians: We re clever, we re able to get on
pretty well with everybody and we re ...
16 Dec 1999
| by EMMA REYNOLDS
to
use e-mail, whatever that is .
The ad ends with the voiceover, Don t be a dummy - get a free ...
getting their dish and box installed.
David Pemsel, account director at St Luke s, explained ...
to remove filters
