to remove filtersMiller Freeman to sell off titles across Europe
16 Dec 1999 | by MediaWeek
disposing of some of its US interests. “We are not exiting these markets because they are unprofitable ...
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Media on media
16 Dec 1999 | by MediaWeek
more than doubled its score from last year. It seems the thinner Ally McBeal gets the fatter her share ... factual (although some would dispute that) programme to score. Whither the soaps? Corrie, Brookie ... circulation figure weight. Some suggestion here of a residual loyalty/sympathy vote, as one voter put it, “it ...
Flextech chief goes solo
16 Dec 1999 | by MediaWeek
. “But I’ve been nursing this idea for some time and I’m really pleased Flextech wants to be involved ...
Reed to launch marketing show
14 Dec 1999 | by MediaWeek
in the first year. “This event will offer the marketing community the best one-stop shop to get fully up ...
Magazines face net test
09 Dec 1999 | by MediaWeek
touching 18 million in the UK – has prompted some to reassess their digital strategy on a group-wide basis ... that consumer publishers get their online strategy right – getting it wrong could end up costing them millions ... ’s important to get the strategy right because if you don’t then you could end up wasting millions. We want ...
Facing the euro sales challenge
09 Dec 1999 | by MediaWeek
is that “companies are either merging or getting rid of secondary brands. They want to channel more of their effort ... senior executives locally. You would have to spend about three times as much to get the same audience we ... at global and regional levels. Most of them also reinforce the need for some localisation by drilling down ...
Profile - ONdigital
09 Dec 1999 | by MediaWeek
to be disappointed. At the last count ONdigital had ratcheted up a respectable 411,000 subscribers and boasts some ... some 250 are based at the London headquarters. The rest are split between customer service sites ...
Carlton creates US sales branch
09 Dec 1999 | by MediaWeek
. The new office is expected to be established some time in the new year. It is unclear whether any existing ...
You want to get to the top?
02 Dec 1999 | by MediaWeek
You want to get to the top?...If you want to get noticed by the boss’s boss or get headhunted for a sexy new job with your dream ... understanding of your clients and building a good relationship with the media owners means you get the best for your clients and do better work for them, and that’s what gets you noticed,” she says. Making ...
ITV giant plans one sales shop
02 Dec 1999 | by MediaWeek
A new ITV sales house with revenues of around £1.2 billion will be formed if the proposed £7.8 billion Carlton/United merger gets the green light, according to insiders. Bringing together Carlton Media Sales and TSMS will create a unit selling across 10 ITV regions – Meridian, Channel, HTV, STV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
