16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
Street wise
Q Do you have to get authorisation before carrying out promotional
sampling ...
, Westminster City Council
recommends you get advice from its Special Events Department, on 0171
641 5929 ...
. But recently, some have been
voicing concerns that computer vandals may see the start of 2000 as an
ideal ...
16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
by HP:ICM. It was both an
artistic and strategic chance to raise some of the issues highlighted ...
. Millions of pounds worth of business is potentially done at some
level through the quality of meetings ...
s Ivett makes the point that some sectors, such as automotive,
already have a pretty polished approach ...
16 Dec 1999
| by ROBERT GRAY
. Licensing is getting harder
because of competition and retailers are finding it hard to pick the
winners ...
Partizan, the Paris company that had
come up with the creature, for a licence. Some 700,000 Flat Erics ...
gold.
Some, though, have greater resources than others. Austin adds: If
Hasbro and Mattel see ...
16 Dec 1999
| by CORDELIA BRABBS
.
Daft is Australian, and an international diplomat who has handled some
of the toughest consumer ...
knack of putting people at their ease, he will get straight to the
point.
Daft will bring ...
as saying of Australians: We re clever, we re able to get on
pretty well with everybody and we re ...
16 Dec 1999
| by MediaWeek
more than doubled its score from last year. It seems the thinner Ally McBeal gets the fatter her share ...
factual (although some would dispute that) programme to score. Whither the soaps? Corrie, Brookie ...
circulation figure weight. Some suggestion here of a residual loyalty/sympathy vote, as one voter put it, “it ...
16 Dec 1999
| by EMMA REYNOLDS
to
use e-mail, whatever that is .
The ad ends with the voiceover, Don t be a dummy - get a free ...
getting their dish and box installed.
David Pemsel, account director at St Luke s, explained ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
choice
question. Get the answer right and you are invited to enter a prize draw
to win exciting gifts ...
16 Dec 1999
| by IAN DARBY
of an opt-out box for consumers.
However, he gave some encouragement to the direct marketing industry ...
16 Dec 1999
| by MediaWeek
disposing of some of its US interests. “We are not exiting these markets because they are unprofitable ...
16 Dec 1999
| by IVAN CLARK, director, TV strategy, Medi
, so it s over to Sky One for a double
dose of seasonal Simpsons and to get the Domino s pizza number ...
to remove filters
