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DIARY: Agency battles ginger recruitment conspiracy

are from a recruitment company you don t get through the switchboard. They are now lying to scam ...

AGENCY REPORT 1999: Quality Control - The criteria are getting tougher, but the agencies which took

of 91 points. Cohn and Wolfe suffered from some very tough marking by clients last year. This year ... rating as in 1998, despite the tougher standards, but there were some exceptions. Sinclair Mason went ...

CAMPAIGNS: Arts PR - Dial-a-Cab campaign is pure poetry

to get away from the stereotype of London cabbies and highlight Dial-a-Cab s drivers as being ... of event, and it is now planning to get involved in similar ways with other arts events in the future. ...

Dove ads aim for women on the move

. According to Admedia, some of these centres are visited by up to one million people each week and 15 ...

PROOF CAMPAIGN: The measure of success - Management consultancy is at the heart of business, but it could learn from PR about evaluation Ian Darby reports.

economic reports, but there are some elements that they can t quantify. The MCA says that around ... from clients, so consultancies are starting to look at it. It is difficult to get management ... procedures it has in place. However, some consultancies are willing to talk about specific case ...

Hong Kong government brief goes on offer

it will actually use an external consultancy. This is partly because it has come under fire from some members ...

Public against licence fee increase

be put off getting digital TV if there was a supplement to pay. The survey found that there was more support for the BBC to carry some sponsorship as opposed to advertising. A total of 77 per cent thought the BBC should carry sponsorship, while 66 per cent said the BBC should accept some advertising. ...

Public against licence fee increase

be put off getting digital TV if there was a supplement to pay. The survey found that there was more support for the BBC to carry some sponsorship as opposed to advertising. A total of 77 per cent thought the BBC should carry sponsorship, while 66 per cent said the BBC should accept some advertising. ...

Identity value: Maja Pawinska looks into the first ever global survey into corporate branding

index, and represent some of the strongest household brand names in the world. The interviewees ...

Editorial: A tactical decision over PR’s role

after ten years should be sounding some warning bells among consultancies. PA decided to surrender...PA Consulting s decision to surrender the implementational side of Hewlett Packard s PR account after ten years should be sounding some warning bells among consultancies. PA decided ... highlights at least some on both sides of the divide perceive an overlap between PR and management ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.